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49 trademarks under the name of "Tan Yutou" were auctioned for 15.1 million yuan. Why did Tan Changan end up in such a situation?

First, because of three failed listings, and second, because Tan Changan has a gambling mentality. Tan Changan opened the first fish head hotpot in 1997 with a transfer fee of 5,000 yuan and a loan of 60,000 yuan.

At first, the company was not very optimistic, especially the gutter oil crisis, so Tan Yutou opened up his mind. The kitchen has been replaced with transparent glass, each fish head is slaughtered on the spot, and each pot is fried in a single pot, which eliminates customers' concerns. Soon he opened a hot pot restaurant in Beijing. Within a year, he opened 11 stores in Beijing, quickly covering all cities across the country.

However, there is a saying that it is easier to fight than to defend. The blind expansion of Tan Yutou Hot Pot Restaurant will soon taste the consequences. Initially, he took the company to Hong Kong for listing. However, the listing failed three times, the company also failed to invest, and the capital chain was broken. In 2009, the company planned a backdoor listing, but it never went smoothly.

To a certain extent, Tan Changan also has a gambling mentality, blindly expanding every time without fully understanding the good situation. Finally tasted the consequences. If a company is like Tan Changan, it is doomed that the company will not be able to last long with a gambling mentality. This outcome does not exceed the expectations of the outside world. Judging from relevant data on the Internet, this company actually began to fall into a debt crisis in 2014, and was basically sued by different people every day.

Even in 2016, the applicant and respondent Chengdu Tan Yutou directly sued the company for bankruptcy liquidation on the grounds that they were unable to pay off their debts and obviously lacked solvency. And after this time, the court directly ruled that Chengdu Tan Yutou Company directly applied for bankruptcy liquidation. Where will the boss go next?

In fact, because this bankruptcy liquidation will seriously affect the boss’s subsequent business activities, he has been listed as a breach of trust executor by the court, restricting high consumption. Although the boss previously promised to take back Tan Yutou's trademark, in fact, the boss has no intention of taking back the trademark, because Tan Yutou's trademark has no value. Next, the boss may continue to engage in business activities, but the specific steps to be taken still need to be Waiting for further results.