The trademark transfer platform of China Trademark Supermarket Network reminds you that the Trademark Law stipulates that trademark registrants enjoy the exclusive right to use trademarks. In other words, a registered trademark like "Lubbock" may not be used by any unit or individual without the permission of the registrant. On the other hand, a trademark that has not been approved and registered by the Trademark Office has no such prohibition right, and it is at risk of being fraudulently used by other units and individuals at any time.
This is equivalent to "streaking" trademarks in a highly competitive market, and they are always at risk of infringement, which will pose a serious threat to the establishment of corporate brands and the maintenance of brand values. Therefore, obtaining a registered trademark is a prerequisite for an enterprise to promote its brand and an important guarantee for an enterprise to maintain its brand value.
Trademark transfer, as an important way for enterprises to obtain trademark rights, has the advantages of wide choice, short time, simple procedure and low risk. With the increasing number of trademark applications and the increasingly fierce market competition in China, more and more enterprises choose to obtain registered trademarks by purchasing, so as to seize market opportunities and gain greater market competitive advantages.