The origin of Wen Heyou is that the boss Wen Bin wanted to put the human touch of the city into the city.
Wenheyou originated in Changsha, and its boss is Wenbin. What "Wenheyou" wants to do is to be "a global friend of the City Culture Association". In 2010, Wenheyou started from a fried skewers stall on the streets of Changsha by founder Wen Bin and developed into urban Wenheyou in less than ten years. Ten years ago, 22-year-old Wen Bin resigned from a car company. With start-up capital, he started setting up a roadside stall and selling fried skewers. It was an unremarkable job, but after three months, Wenbin's daily turnover exceeded his previous salary by selling fried skewers.
In 2011, Wenbin and a supplier he met when setting up a roadside stall jointly opened the "Wenhe Youlao Changsha Frying Club". The Wen Heyou brand was born. The so-called Wen Heyou means Wen Bin and his friends. The world of Wen He You in the city comes from a whimsical idea of ??Wen Bin. Wenbin wanted to put the human touch of the city into City Wenheyou and make it a place that can bring happiness to people, and this idea became the current Changsha Wenheyou.
Wenheyou’s brand culture:
1. Core values: integrity, honor, sacrifice, innovation, individuality, and sharing.
2. Vision: Chinese Food Disney.
3. Brand concept: Wenheyou started from catering, but it also adheres to cultural inheritance and is more committed to spreading traditional humanities and art, studying traditional culture, and promoting trendy culture.
4. Introduction to the trademark pattern: Wen Heyou’s hexagonal logo represents eclecticism, showing the relaxed, lively but principled attitude of the Wen Heyou team. At the same time, the six corners also correspond to The core values ??of Wenheyou are "integrity, honor, sacrifice, innovation, individuality, and sharing", implying the six characteristics of Wenheyou.
5. Trademark meaning: Wenbin and his friends.