High grade. As the carrier of the perfect fusion of European aristocratic taste and American free spirit, Beverly Paul has been supported and sought after by many "urban nouveau riche" for decades, and is the first choice and favorite of urban affluent people aged 30-50.

Luxury goods are defined as “consumer goods that are unique, scarce, rare and beyond the scope of people’s survival and development needs.” Luxury goods mainly include high-end clothing, jewelry, luxury yachts, private jets, etc. This has increased the purchasing power of Chinese consumers in the international market. So far, Chinese consumers of luxury goods abroad have ranked first in the world. The strong spending power of the Chinese people has given many international luxury brands increased confidence in the Chinese market, and they have accelerated the opening of new stores, expanded markets in second- and third-tier cities, and seized market share.

China’s initial understanding of luxury goods can be traced back to the Ming Dynasty more than 400 years ago. Western missionaries Matteo Ricci and Pontius I came to Beijing and presented two chiming bells as gifts to the emperor. China This is where the love affair with luxury goods began. During the Qing Dynasty, due to enlightenment from the West, the Qing Palace Construction Office was established.

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The brand charm of luxury brands is rich and luxurious. Luxury comes from the Latin word "Lux". Therefore, luxury goods should be shiny, bright and enjoyable. Luxury goods convey these contents through their brand visual identity system. From a sociological perspective, luxury goods are items belonging to the aristocratic class.

The products served by luxury brands must be "the most advanced". This "superlative" must be reflected in everything from appearance to quality. The high-end nature of luxury goods should be visible. It brings glory to its owner precisely because its luxury is "obvious" to people. Therefore, luxury goods should provide more "visible value" - making people look and feel good. Those who buy luxury goods are not pursuing practical value at all, but are pursuing the "best" feeling for all mankind. "Mercedes-Benz" cars are like this; "Chanel" fashion is like this.