White rabbit toffee has a strong marketing network at home and abroad. Domestic products are exported to more than 40 countries and regions in the world. The trademark of White Rabbit is also a well-known trademark in China and Shanghai.

Shanghai Guanshengyuan Food Co., Ltd. is one of the core enterprises of Guanshengyuan Group, with a history of more than 965,438+0 years. It is a well-known Chinese time-honored enterprise at home and abroad. At present, it has two production bases at No.220, Cao Bao Road, Xuhui District and No.28, Mindong Road, Pudong. It is a large food enterprise that produces all kinds of sweets.

History of white rabbit toffee

Before liberation, Shanghai had a famous ABC candy factory. Feng Boyong, the boss who is good at business, saw that Mickey Mouse cartoons were all the rage in Shanghai, especially among children, so he designed a kind of toffee packaged with Mickey Mouse image, and ABC Mickey Mouse toffee suddenly became the best-selling toffee in China.

After liberation, ABC Candy Factory was a public-private joint venture and renamed Aimin Candy Factory. 1956, the new brand "White Rabbit Butterfly" came out. In 1950s, the thought of worshipping foreign things and obsessing foreign things was criticized, and then "eliminating four evils" emerged in the patriotic health movement. Everyone shouted at the mouse to cross the street, and the factory also worried about the image of "Mickey Mouse Butterfly".

1979 "White Rabbit" won the National Silver Award, and 1992 was named the only food brand among the fourteen famous trademarks in China.