1. Classification according to the form of composition
1. word mark: word mark refers to those signs which are composed of Chinese characters and their phonetic letters or other characters and letters and used in commodities or commodity services. Because word mark is easy to listen, read and understand, it has become the preferred type of registered trademarks for most enterprises.
2. Graphic trademarks: Graphic trademarks refer to those trademarks composed of graphics, including those with a certain image, such as the seagull graphic trademark used by Shanghai No.3 Daily Chemical Factory, and trademarks composed of simple geometric figures or color blocks, such as black and white trademarks composed of black and white blocks.
3. Graphic and text combination trademark: as the name implies, it refers to the combination of graphics and characters. A trademark composed of words, numbers and letters. Artistic design of the text, through intuitive observation can still be distinguished as text, as word mark, should be uploaded according to word mark, otherwise it is not easy to be accepted by the Trademark Office. The trademark name displayed on the website of the Trademark Office is visually observed by the Trademark Office examiner according to the composition and expression of the trademark pattern. The expression of the trademark name by the trademark applicant does not affect the naming of the trademark name by the Trademark Office.
2. Classification according to owner and user
1. Manufacturing trademark: symmetry of seller's target. The so-called manufacturing trademark refers to the trademark used by commodity manufacturers. Generally speaking, it is a trademark used by industrial enterprises or individual businessmen on their own products or manufactures. Trademarks that indicate the goods they produce, manufacture, process and select are all manufacturing trademarks, regardless of industry, agriculture and extractive industries.
2. Sales trademarks: Sales trademarks refer to words, figures or their combination marks used by commodity sellers to ensure the quality of the goods they sell. The users of the seller's target do not produce trademarks, but stick their own trademarks on the purchased goods, or entrust other production enterprises to produce and process products. Sales trademarks are also recognizable. Exclusive and competitive.
3. Collective trademark: A collective trademark refers to a sign registered in the name of a group, association or other organization and used exclusively by members of the organization in commercial activities to show the membership of users in the organization. In some countries, it is also possible for federations of some enterprises to register as representatives, and sometimes the government agencies leading these enterprises register on their behalf. The function of a collective trademark is to show users that the enterprises that use the trademark have the same characteristics.
III. Classification according to uses and functions
1. Commodity trademarks: Commodity trademarks refer to the trademarks used by commodity producers on the commodities they produce or operate. Commodity trademarks can be words, graphics or their combinations with or without any meaning. Like other trademarks, as long as it does not violate the prohibition clauses of the law, does not harm the morality of the public or the interests of others, and has the distinctiveness of the trademark, it can become a commodity trademark.
2. service marks: service marks, also known as service marks or labor service marks, refer to the marks used by service providers to distinguish their services from those provided by others. Like commodity trademarks, service trademarks can be composed of characters, graphics, letters, numbers, three-dimensional signs, sounds and colors, and the combination of the above elements. Once it is registered by a service enterprise, the enterprise has the exclusive right to use the service trademark and is protected by law. Regarding the specific differences between the two, Zhiorange. com has also introduced them in previous articles. You can read the previous articles if you need to know.
IV. Classification according to management
1. Registered trademarks: the symmetry of "unregistered trademarks". Refers to the trademark registered by the trademark management agency according to law. The registration of a trademark requires legal conditions and procedures. In countries with a trademark registration system, once a trademark is registered, it gains the exclusive right to use the registered trademark and the prohibition right to exclude others from using the same or similar trademark on the same or similar goods.
2. unregistered trademark: an unregistered trademark refers to a trademark that has not been registered by the national competent authority and the user does not have the exclusive right to use the trademark. Unregistered trademarks do not enjoy the exclusive right to use trademarks and cannot be protected by invoking the Trademark Law. The unregistered trademark used shall not be the same as or similar to the registered trademark of others in the same or similar goods and services.
V. Classification according to motives
1. Joint trademarks refer to a trademark owner who registers several similar trademarks on the same commodity or several identical or similar trademarks on different commodities in the same category. These mutually similar trademarks are called joint trademarks. Among these trademarks, the first registered or mainly used is the main trademark, and the rest are joint trademarks. Because of the particularity of the joint trademark's function and function, one of the trademarks is idle and will not be revoked by the national trademark authority. Because of the similar overall function of joint trademarks, joint trademarks shall not be used or transferred in a cross-category way.
2. defensive trade mark: defensive trade mark is a trademark where the same trademark owner registers the same famous trademark on different kinds of goods to prevent others from using the famous trademark and causing adverse effects. Defensive trade mark may not be used after registration, so it is generally not easy to be approved for registration. However, once the registration is successful, it is not restricted by the need to use it to maintain the trademark.
3. Certification trademark: a trademark controlled by an organization that has the ability to detect and supervise a certain commodity or service, but used by people other than it to prove the origin, raw materials, manufacturing method, quality, accuracy or other specific qualities of the commodity or service. Such as "green food" signs.
VI. Classification by implication
1. Meaningful trademarks: The so-called meaningful trademarks refer to the words, figures or their combinations of trademarks that express and imply a certain meaning or thing, and are called meaningful trademarks. If its words have a certain meaning, they can also be called implied trademarks; If its graphics are descriptive, it can also be called a trademark.
2. Meaningless trademark: Meaningless trademark refers to the mark that the words, graphics or their combination that constitute a trademark do not directly express any substantive content. Characters, including Chinese, foreign languages, China minority languages, Chinese phonetic alphabet, etc.; Graphics refer to abstract patterns such as patterns or geometric figures that do not express any objective things.
VII. Classification according to usage
1. Main trademark: A main trademark refers to a trademark mainly used in a joint trademark (a trademark owner registers several similar trademarks on the same commodity or several identical or similar trademarks on different commodities in the same category), also known as original trademark.
2. Sub-trademarks: multiple trademarks are registered on the same product, one is the main trademark that reflects the corporate image on various products, and the other is the sub-trademarks (also called subordinate trademarks) used on a specific product. The main trademark is used to establish and improve the reputation of various products, and the sub-trademark is used to imply the use, function, composition and quality of specific products, which complement each other.
3, as well as commodity group trademarks and specific commodity trademarks.
VIII. Classification by carrier
1. Plane trademark: Plane trademark is the symmetry of "main trademark". A trademark consisting of words, figures, marks or their combinations, which is limited to flat and visually visible. Word mark, graphic trademark, mark trademark and combination trademark are all plane trademarks.
2. Stereoscopic trademarks: Stereoscopic trademarks refer to trademarks consisting of three-dimensional marks or three-dimensional marks containing other marks. A three-dimensional trademark can be the shape of the commodity itself, the packaging of the commodity or other three-dimensional signs. Where an application for registration of a three-dimensional trademark is filed, the applicant shall make a statement in the application. If it is not declared, it shall be regarded as a flat trademark.
3. Audio trademark: A group of music composed of notes or a trademark with a special sound as a commodity or service is an audio trademark. For example, a record company in the United States uses 11 notes to compose a set of music, and records it at the beginning of the tapes they sell as a sign to identify their products. This company applied for registration in order to protect the exclusive right of its stereo and prevent others from using and copying it. At present, audio trademarks are only recognized in a few countries such as the United States.
4. Smell trademark: Smell trademark is a trademark that uses a special smell to distinguish different goods and different services. This trademark is only recognized as a trademark in some countries. It can't be registered as a trademark in China.