As for the design concepts and stories behind these four star models, Ford specially invited the chief designers of the four models to talk about the design concepts and characteristics. Let's take a look at how the designers explain the design concepts of the four cars.
First of all, Ford Bronco, as one of Ford's most famous models in the world, is also the originator of SUV models in the world. First, please ask Max to introduce Bronco to us.
Ford Mustang
Max Tran: First of all, in terms of design concept, many of our design elements pay tribute to the first generation Ford Bronco born in 1966. As the pioneer of Ford SUV family, Ford Bronco is the first model in history to put forward the concept of sports utility vehicle. Its birth filled the gap in the market at that time. Its excellent versatility and strong passability greatly extend people's life and travel radius, and also directly promote the development and growth of SUV models. It is a hardcore cross-country classic representative in the hearts of many cross-country enthusiasts. Therefore, at the beginning of the design of Ford Bronco, we fully considered its multi-function and off-road properties, and fully embodied these functions in the design, so that users can feel the freedom and freedom it represents in their hearts. The design is also to pay tribute to some original design features, but at the same time, it makes it more modern. It doesn't look like a classic car, a classic car or a modern model. Here are a few relatively cool points:
Ford Bronco's front grille is designed with very classic elements, while the straight front grille is designed with a very hard core. The shape of the grille is like the shape of a hammer, and it has a very natural style. The letters BRONCO in the front grille are connected in a line, which echoes the classic circular headlight design and shows a very unique personality design.
From the beginning of design, the purpose of this car is to make it a multifunctional off-road, outdoor and powerful model, which represents the spirit of yearning for freedom in my heart. So, it must be very convenient. You can notice that its biggest feature is that the door and roof are detachable and put in the trunk, so that it can achieve zero-distance contact with nature.
The tire is an all-terrain cross-country tire, which protrudes from the car body, which is a good protection for the car body. The design point is very front, which means that the position of the front bumper is relatively short. This car gives people the impression that the front and rear wheels are very close to both ends, which brings a very stable atmosphere to the car.
Just now I said that the door and the roof are detachable, and many elements are modular and detachable. For example, the front bumper can be disassembled, so there are many cool design elements in it. This trailer hook is relatively high and is very convenient to use. Just mentioned that the tires of this car are outside, and the body leans inward, which can better protect the chassis of the car. It is also convenient for everyone to remove the front door, so the rear rearview mirror is connected to the front, not to the front door, so the rear rearview mirror will not be affected when the front door is removed, and its safety can continue to be guaranteed.
The interior design attaches great importance to functionality and multi-functional off-road characteristics. After the door is removed, cross-country is very convenient, because the cross-country road conditions are very complicated, so always make sure to look ahead and look at the road. Therefore, the keys and buttons are placed in the most eye-catching position, and there is no need to lower the head button, which will not affect the driving experience.
The design of the entire center console of Ford Mustang also reflects the elements of paying tribute to the original Ford Mustang, which was born in 1966. It can be seen that the radian of the whole instrument panel is the same as that of the 1966 version, especially the printing position of the Logo“Bronco "in front of the co-pilot. Because of the emphasis on seamless and barrier-free connection with nature, we removed the crossbar above the B-pillar. Whether in the front row or the back row, it is barrier-free to sit inside and see the sky, and there is no 360-degree cutting field of vision.
Hooks designed for camping and outdoor activities are very convenient, such as kettles, which can be easily connected. The tailgate, like the 1966 version, is an openable tailgate. The spare tire is hung on the tailgate, and the taillights are the same as the 1966 version.
New Ford Ranger
Max tran: I am very proud of this car. It's a work designed by myself. We have been paying special attention to the global consumer demand for Ranger, a medium-sized pickup truck. To sum up, it is a word-multifunction, multifunction and versatility. Therefore, consumers can use it at work, during entertainment and when traveling at home, so we try our best to embed various functions that consumers need into our design.
Here are some design considerations from beginning to end. In terms of proportion, the new Ranger is wider than before, the tires are more outward, and the overall feeling is more dynamic and stable. The front face of the car maintains the family-style design of Ford Ranger pickup truck, ensuring a special atmosphere and high recognition. The front face is very wide, with a horizontal bar in the middle, and the frontal impact is very strong. This is a version specially developed for China, and it is one of the new rangers.
It is also obvious that the front bumper is made of pure steel and the position of the towing hook is very high. There is a concave bottom fender here, which can protect the front engine system from different road conditions, because this is to meet the needs of off-road direction. Moreover, its welcome pedal and wading throat can wade deep without turning off the fire. The overall feeling is a strong sense of shape, very atmospheric style.
This is the fifth generation Ford Ranger. The ranger pickup truck is very popular in Ford, and it is a family that everyone likes very much. We must respect the inheritance of design DNA, and we must ensure that everyone will know it is a ranger when they see it 50 meters away, 100 meters away. It continues to maintain some of its original shapes, its waist line, shoulder line shape, and the shape of the whole window frame are highly echoed with the previous ranger, so it still has a high degree of recognition.
Many designs pay tribute to the past, but at the same time bring it a sense of modernity. The characters of this generation of cars are modern interpretations after being beaten with mud. The new car is also equipped with off-road tires, and there is also a lock between the hub and the tires, which is also a good protection for the tires. This can also be removed.
We have asked many consumers that their requirement for pickup trucks is not to step on the rear wheel to take things. This place had better have a design. After listening to the voice of consumers, we improved it. Considering the choice of lifestyle on the one hand, it looks dazzling and has a sense of design. At the same time, it really needs to complete some real functions, so internally, we put a lot of hooks, power supplies and partitions, which is very convenient for loading things. After this whole piece is broken off and spread flat, you can connect the chainsaw, put wood and so on here. Many things can be connected and powered directly. If you have any questions, I am willing to answer them. These two cars are briefly introduced to you here. Thank you!
New Ford Explorer Kunlun Peak Edition
Simon Brooke: The brand-new Ford Explorer Kunlun Peak Edition shown to you today is further designed on the basis of ordinary brand-new Ford explorers. Both visually and functionally, it enhances its outdoor and off-road visual elements. The explorer Kunlun Peak Edition has many design elements and details in the interior and exterior decoration, which reflects its design inspiration from Kunlun Mountain.
The brand-new Ford Explorer Kunlun Peak Edition continues the explorer's tough posture, and at the same time makes a lot of adjustments in the whole lower body, including many changes in the chassis, which also improves the passing performance of the whole vehicle. Including you can see that there are many functional parts in the lower part of the front face. In fact, these are not only decorative, but also chassis parts that can really play a functional and protective role.
You can see that the blackened part of the whole front face has a feeling of flowing from top to bottom, and the whole blackened grille extends to the outermost position, giving the front face the fullest visual width. You can notice the details on the grille. In fact, our elements also come from the design of Ford's Mustang and other hard-core off-road vehicles. So there are the same design elements in the whole family product pedigree.
We also hope that it reflects the sense of luxury and technology that Ford explorers should have, so we can see that we have retained the design that runs through the headlights, including the headlight design with a sense of technology. We also added a more classic Timberline design element, that is, the design of ice skates grating lights. This design, together with our headlight design, has achieved a very good balance between the sense of technology, luxury and wildness of the new Ford Explorer Kunlun Peak Edition.
Just mentioned the optimization of the whole chassis, which makes this car get a very good performance improvement. All-terrain tire with larger suspension clearance and larger tire outer diameter, inlaid and decorated 18 inch hard-core wheel hub design. Many details, such as the very solid trapezoidal visual structure, are also in the same strain as these design elements of our front face.
As you can see, what is more striking on the wheel hub is the orange small detail design. You can notice that this mountain logo on the orange element has a lot of applications in appearance and interior, and this mountain logo is also unique to the classic Timberline series. The debut model also used the same color-Altun orange as the body color. The choice of the whole color is very bold and outstanding. Even in the subsequent configuration of other body colors, we will keep some orange details, so that it has some very jumping and colliding colors.
When designing the tail of Ford China Design Center, the team hoped to achieve a sense of wholeness that echoed the front of the car. The design of the upper part of the tail is also very scientific and tough. The second half of the car will have a blackened design and a large horizontal element that reflects the visual width of the whole car.
As the top flagship product of Ford's localized products, the brand-new Ford Explorer Kunlun Peak Edition not only embodies the tough and off-road design, but also has a sense of luxury and daily use. So we can see that the atmosphere of the whole interior is also a very good balance between luxury, comfort and wildness.
The design inspiration of the interior is the same as the appearance, inspired by the natural landform of Kunlun Mountain, such as molting, the comparison between quicksand rice extracted from desert terrain and jet, including the visual elements extracted from the contour map of Gong Geer Peak, the highest peak in Kunlun, which is 7649 meters above sea level.
With regard to the details just mentioned, we have noticed that consumers in China are actually very concerned about the technical consistency of the details. Therefore, this element inspired by the outline of Gong Geer Peak runs through the whole interior details, so you can have a look at it when you have the opportunity. From the IP panel to the central armrest area, to the splicing of seats, to the four-door welcome pedal, this interpretation can be found in the outline design elements of topographic maps.
We can feel from the appearance that the whole product is a classic full-size American SUV, which can reflect this sense of muscle, strength and strong domineering. Also in the interior, I want to emphasize that it has this feeling of comfort, exquisiteness and luxury, which can make the whole product a wild and luxurious product and take you to further places. I think this is also the feeling that our entire Ford China Design Center team wants to show through this product.
New Ford sharp l
Mauricio Toko: Hello, everyone. Here are some design ideas and concepts behind the brand-new Ford Sharp L. This car adopts a design language of "potential energy aesthetics" aimed at the China market, which is embodied in the design concept of our Ford China Design Center to build this car for the China market. It has three principles, including intelligent modeling, intelligent response and powerful atmosphere. The smart shape means that this car has a sense of speed. Intelligent empathy is its human-computer interaction and interior design, which makes people feel that it is a very intelligent and caring partner. Strong gas field means that we have a lot of large SUVs and pickups that have that strong feeling, and these design elements will be applied to our design concept.
Let me introduce the effect of the connection between the grille and the headlights. It is a penetrating LED lamp supported by three layers of LED lamps. In the process of turning on the turn signal, there is echo between the grilles, and it is also three layers, which naturally produces a very consistent effect on the front face.
The front face of the car can feel that the overall feeling is relatively wide and the aerodynamics are very good, but because it is very wide, it gives people a very noble and gorgeous luxury effect. In proportion, the car body is divided into the upper half and the lower half according to color, including the rearview mirror of the lamp. The effect is that the body is elongated, and the longer the body, the more luxurious and advanced the visual effect of this SUV.
Through the unique structural design, the lower part of the car body makes the car firmly tied to the ground, so it is more atmospheric. Going up, there is streamlined water flow, which has the effect of upward movement. Finally, C-pillar is a unique and highly recognizable design element, which is consistent with the design sense of an explorer C-pillar at a higher level than it. The most important function is that the glass here can be particularly transparent, and the light inside the car can penetrate completely without hindrance. The tail, like the front of the car, is also a horizontal through line, giving a calm and atmospheric effect, which is only available in luxury models. The penetrating taillight is also a three-stage type, which echoes the front of the car and has the same visual effect.
Next, let me introduce the interior to you. The cockpit design is 2+2+3 layout. The layout of 2+2+3 makes the back row look upscale and comfortable, which brings a very wide seating space for the second row of passengers, and the functions are also very rich, and the third row of passengers can easily get in and out. The zero-gravity seat shape also brings excellent comfort and supports wireless charging function. In detail, the interior of Sharp L also adopts satin smoke electronic coating, laser etching texture and quilting pattern, which is very delicate and elegant.
The first row is a 27-inch screen, plus a 12-inch dashboard screen. The two screens are actually connected together, and the whole car uses a lot of horizontal lines to surround the passengers, creating an inclusive and open feeling. The complete screen gives people a sense of security, at the same time, it is calm and atmospheric, reflecting the image of its high-end models. There is also the position of the central armrest, which is relatively high, and there is a noble feeling when you put your hand on it. The shift lever is also designed to be very high-grade. The materials and colors are specially considered, so as to match the colors. Some stitches are also carefully made, with a metallic color in the middle.
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