First, the materials provided during registration are different.
Companies provide business licenses and corresponding official seals, and individuals provide personal licenses and legal person ID cards.
1, required for company name registration.
Copy of the company's business license and affix the company's official seal.
2. Personal name registration is required.
Copy of personal identity card and business license of individual industrial and commercial households
Second, trademark ownership is different.
1. Trademark in company name
Ownership belongs to the company, and the enterprise legal person or shareholder does not enjoy the exclusive right to use a registered trademark. If the company cancels, the trademark is invalid, and the trademark belongs to the company's property and needs to be liquidated.
2. Trademarks in the name of individuals
Trademarks registered by individuals only belong to individuals, and the establishment or cancellation of enterprises has no influence on trademark pairs.
Third, the stability is different.
1, the company's nominal trademark is unstable.
When the name or address of a company or company legal person changes, the trademark should also be changed accordingly.
2. Personal name trademarks are relatively stable.
Personal identity cards are generally unchanged, and trademarks do not need to be changed, which is relatively stable.
Fourth, ownership control is different.
1, company registration depends on the company's use of trademarks.
2. Individual registration authority is relatively centralized, and individuals enjoy the exclusive right to use trademarks.
Verb (abbreviation of verb) trademark use certificate
1. Certificate of nominal use of the company
There are many activities, products and services of the company. As long as one of them uses a trademark, it belongs to the use of a trademark.
2. Personal name use certificate
It is difficult for individuals to prove that they have used trademarks.
6. Applicants for trademark registration have different name requirements.
1, registered trademark of enterprise
The applicant must be the name of the enterprise on the business license, and nothing else can be changed.
2. Individual registered trademark
Individual industrial and commercial households can apply for trademark registration in the name of the applicant with the name registered in their business licenses, or they can apply for trademark registration in the name of the person in charge registered in the licenses.
To sum up, the trademark applied by the company is easier to enter the market than the trademark applied by the individual, and it is easier to start the brand. Of course, if you apply for a trademark in your own name, you can also authorize your own enterprise or other enterprises to use it. Trademark applicants need to combine their own development needs and weigh the trademark registration model from a long-term perspective.