Tao Huabi, the founder of Laoganma, is a simple woman from the countryside. Because of her poor background, Laoganma attaches great importance to quality. As long as the quality of a product is guaranteed and meets the public's taste, it can capture the hearts of consumers, and even if it is not used for advertising, consumers will recommend it to the outside world. A good word of mouth is more useful than advertising.

Secondly, there is the problem of counterfeiting. Many people should have an eye for it. Many products are fake and shoddy, such as Kang Shuaifu and Bird Brand, while Laoganma has zero tolerance for these fake and shoddy products and does not let them appear.

Spending 3 million yuan a year on counterfeiting

With the increasing influence of Laoganma's brand, consumers have already compared the brand of Laoganma with that of Laoganma.

The most sensational example is "Laoganma Liu Xiangqiu" of Hunan Huayue Company. The trademark of "Liu Xiangqiu Laoganma and Tu" applied by Huayue Company was recognized by the State Trademark Office almost at the same time that Laoganma Company applied for the trademark of "Tao Huabi Laoganma and Tu". For a time, two "Laoganma" with yellow bottle stickers on a red background and white aprons appeared on many shelves at the same time.

afterwards, after a protracted tug-of-war, the lawsuit ended in Laoganma's victory, and the company obtained the trademark registration certificate of "Tao Huabi Laoganma and Tu" from the Trademark Office of the State Administration for Industry and Commerce.

In recent years, Laoganma Company has arranged 2 to 3 million yuan of special funds for "counterfeiting" every year. In addition, Laoganma Company has also strengthened measures for trademark protection. At present, the company has 114 registered trademarks, including trademarks such as "Old in Mom" and "Old in Mom", all of which are to prevent some companies from playing the sideline and affecting the brand of Laoganma.