Although many people are familiar with the basic use of mobile phones now, when buying a machine, too many people don't understand the difference between parallel and licensed mobile phones, and even many people think that parallel is inferior and fake. In view of this, I will now give you a simple analysis and introduction.
so what is licensed? I now include the definition of "licensed goods" that we generally refer to only based on China! In China, licensed products refer to mobile phones whose products are taxed by customs, licensed by government documents, and protected by law. The mobile phones are truly licensed by the government and relevant institutions, and then distributed to the market by agents at official prices. So what is a mobile phone license? Just like a car, every car needs its own legal license plate, otherwise it is a black car. So what's the use of this mobile phone license? First, it represents the sign of licensed products. Second, it gives each licensed mobile phone a unique ID card. Third, it controls the number of mobile phones entering the market and determines the price of mobile phones. Therefore, as long as it does not meet any of the above conditions, it is parallel imports. Parallel imports in the domestic market are divided into four categories. The first is the smuggling machine, which has the best quality and the most expensive price among all parallel mobile phones. The second category is OEM machines, with the second highest quality, which are manufactured by some foreign manufacturers or other various enterprises with technical strength in an underground factory in China for profit. The third category is the assembly machine, the quality is once again. This kind of parallel machine is a machine that some manufacturers import and produce their own accessories like building blocks, and then pieced together and welded. The fourth category, with the worst quality and lowest price, is a pure refurbished machine, like Sony Ericsson T618. Just change the screen, change the shell, and then brush the mobile phone system, and T628 is produced. Because the price difference between the two mobile phones is about 5, it is profitable, but the quality is very unstable. Generally, as long as the purchase point is a little more formal, all the parallel planes we buy are Class I parallel planes, so the quality can be assured. The quality of this kind of parallel planes is foreign smuggled goods, novel in style, (even can buy styles and colors that can't be bought at home) of high quality, and they can be brushed manually, so their functions and quality may be better than those of licensed products. (You can check the mobile phone software version by engineering mode) Moreover, they are tax-free because they enter China in bulk or by other means. The other three categories are generally not for your own needs, and you are unlikely to buy them unless you buy them in a place that is too informal. So what are the benefits of buying parallel imports? In addition to the price factor and the above reasons, it is more important to provide parallel maintenance in China, and the price is cheap. For example, the new high-end mobile phone SONY ERICSSON on the market now costs more than 6, yuan, while parallel imports only cost more than 4, yuan, and the price difference has reached more than 2, yuan, while the average mid-range machine price difference is more than 1, yuan, especially Samsung's. However, the domestic maintenance and upgrading costs are generally only 2 yuan to 5 yuan, so it is very tempting to buy parallel imports. If users buy mobile phones for practical purposes, then parallel imports are your more cost-effective choice. (But please note that although the laws in China are not perfect, there is still legal responsibility for this kind of behavior.) What are the advantages of buying licensed goods? First, there are definitely three guarantees for licensed products, so if there is any problem, you can guarantee it for free and upgrade it for free. (Not only computers are upgraded, but mobile phones are also upgraded frequently. Upgrading may make mobile phones run faster and improve some bugs.) Enjoy all the services of all chain stores and maintenance points in the country. Moreover, the licensed mobile phone batteries are also licensed, with guaranteed quality, stable software operation, good compatibility and smooth downloading of various programs. If you are particularly fond of a mobile phone, buying licensed products is your best choice.
Many people think that Macao and Hong Kong are "licensed goods" when they see that they are written with original products. This is a wrong concept. As I said at the beginning, the definition of parallel imports depends on where they are defined. The licensed goods of Hong Kong and Macao are only licensed in Hong Kong and Macao, but they are parallel imports in China, because these "licensed goods" of Hong Kong and Macao have no formal channels to enter China, pay taxes, label and so on, so there is no doubt that these parallel imports of Hong Kong and Macao are in China. You can open the case of your mobile phone and have a look. Domestic licensed products all have such a small label as "Network Access Permission", but there is no such label in the case of licensed mobile phones bought in Hong Kong and Macau, and this label is also the "ID card" of licensed mobile phones in China. Similarly, licensed goods bought in China are also called parallel imports in Hongkong and Macau. Therefore, the "licensed goods" bought here in Hong Kong and Macao do not have three guarantees when they return to China, and they must return to Hong Kong and Macao for free maintenance and upgrade in the future. Similarly, no matter how "licensed" mobile phones outside China arrive in China, they are parallel imports, while those licensed in China are parallel imports outside China. I believe many people will say that if I buy a mobile phone, I will take good care of it, and I won't have nothing to destroy it. Generally, it is unlikely to be repaired. Others: As time goes by, the LCD screen, cable and keyboard of the mobile phone will be worn out. Even if everyone maintains it well, the upgrade of the mobile phone cannot be completed, and the benefits of the upgrade are self-evident. Of course, some people may say that they just use it after buying a mobile phone, and there is no special requirement to upgrade. Of course, it depends on personal needs. Many people complain that Sony Ericsson's T618 and LG series mobile phones send short messages too slowly, and some mobile phones will frequently crash and have software failures, especially the new mobile phones, so it is particularly important to upgrade and maintain them at this time. It should be noted that although parallel imports are cheap, they are only relative. It is generally recommended to buy mid-to high-end ones, which can be much cheaper. If it is a low-end mobile phone, the price of parallel imports may be higher than that of licensed products. Hong Kong's mobile phone market is bigger than many places in Guangzhou, Shanghai and Beijing, and it deserves to be a shopping paradise, but its inferior products are also a dime a dozen, especially the machines in Golden Computer City and Temple Street. I suggest you be careful when buying them, or you'd better not buy them in that place. In addition, it should be noted that Nokia's mobile phones purchased in Macau or Hong Kong can enjoy free maintenance and upgrade at the designated maintenance points in the Mainland with the receipt, but only at the "maintenance points" specified by it! But it's also very good. You can buy a parallel plane and enjoy the licensed service, but please remember to take the invoice and warranty card, and don't lose it. Besides, Hong Kong's licensed products are generally in simplified Chinese except for a few mobile phones such as BENQ, and others should be in traditional Chinese. If you see "licensed products" in simplified Chinese, please be sure to pay attention to the fact that the machine may have been manually refreshed to change its software. From the point of view of free maintenance, it is worthwhile to buy licensed products in China, because you can go to Zhuhai to repair or upgrade your mobile phone in Macau, and you can also go to various maintenance points when you return to China. And if you buy parallel imports in Macao, then if you need free maintenance or upgrade in the future, you must get them in Macao and Hong Kong. However, if you are not particularly picky about the functions of mobile phones and buy mobile phones with good reputation, such as Nokia and Sony Ericsson, then just pick a parallel plane. After all, you may not need to upgrade and maintain it for a lifetime. Therefore, how to choose parallel imports and licensed machines depends on everyone's personal preferences. I say so. Do you have an idea about parallel imports and licensed machines? If you have any questions, it doesn't hurt to say so.
The difference between parallel imports and licensed products of mobile phones
1. First of all, it is certain that both parallel imports and licensed products are produced by regular manufacturers.
parallel imports don't mean that the products are adulterated with water, so don't regard parallel imports as fakes. At present, the technological integration of mobile phones is not backward enough for people to copy them, unless they are OEM products, such as Kejian and Samsung, Lenovo and LG, Shouxin and Nokia, etc., but that is also a formal transfer of property rights. Therefore, there is no essential difference between parallel imports and licensed products, which are born from the same root. Everyone does not have to regard parallel imports as very bad.
2. So what's the difference between parallel imports and licensed products? The answer mainly lies in the different differences in regional sales and services.
The so-called concept of licensed parallel imports is only a regional sales concept, or you can roughly and mainly regard it as a service concept accompanying regional sales, rather than an essential concept. In fact, when buying, we can see that a valuable service from the manufacturer is invisibly bundled in the branch of the product sales area. Whether you need it or not, the cost is a matter of opinion.
Speaking of this, I have to mention that you should not underestimate this difference. Yes, the difference between parallel imports and licensed products leads to a price difference, but it comes at a price. I will analyze them one by one, and first talk about why there is a price difference. Because of this difference, the headquarters' strategy for each market area (here, only the cost includes production, publicity, sales, service, research and development, etc.) or the requirements of the market area are different, so the value of the mobile phone itself and its bundled services is also different in each market area. Of course, the price shown by value is even different, which is definitely influenced by factors such as supply and demand. Specific examples are mentioned below.
people don't really think there is any difference between parallel imports and licensed products, so let me give you the most common example to talk about the performance of this difference in real life. The T68i you bought from Hongkong is broken. You got it from the customer service in Chinese mainland and asked for it to be repaired. Miss refused you because your T68i is a parallel product. You said no, when I bought it in Hong Kong, it was obviously licensed. Did that store cheat me? In fact, you have not been cheated. Your T68i is indeed licensed in Hong Kong, but since your T68i is not sold in Chinese mainland, you have not paid the service fee to the customer service in Chinese mainland (or your service fee has been tied to the customer service in Hong Kong), so the customer service in Chinese mainland has no obligation to repair it for you. Obviously, in this case, the difference is shown. Compared with the licensed T68i sold in Chinese mainland, your Hongkong T68i is a so-called parallel product.
as for the price, I think the biggest price for buying parallel imports is this, and I believe everyone will agree. There are also some big and small differences and costs, which I will mention later.
3. Continue with the above example. You thought of a way. You said I could pay the money, but it didn't work. Miss said we didn't have the right.
the headquarters has strict division and requirements for the activities carried out by regional branches, and any irregular activities carried out across departments and regions will only confuse the whole market order. If the young lady says she will repair it for you, everyone will go to Hong Kong to buy a mobile phone. Who doesn't know that mobile phones in Hong Kong are cheap? At least the service fee I subsidize is even less than the difference between parallel imports and licensed products. By the way, why not visit Hong Kong?
Hong Kong has low tariffs and low cost of goods. Products generally come from foreign factories with advanced production technology and large-scale production, and the quality is guaranteed. What's more, China simply assembles the materials, but it will be scattered when it falls; The effective management system of local departments, a young lady does three jobs, while a young lady in Chinese mainland does the opposite (I am well-founded, and all I see is one person answering the phone to ask questions, one person logging in the computer, and one person who specially takes the machine with problems to study in the computer room). The above is also a concrete example of price difference.
Besides, even with the huge price difference between Hongkong and Chinese mainland, you can enjoy the same service (regardless of the quality of service here), and the consequences can be imagined.
So at least we know that although parallel imports and licensed products are born from the same root, the treatment is definitely different. Do you want to buy parallel imports to take advantage of the price or buy licensed products to enjoy the service? Let's decide.
by the way, this is actually a kind of discrimination, I personally think. Why is the market price in Chinese mainland always more expensive than others? Why do we always get the new machine slower than others in Chinese mainland, or it's already someone else's garbage, and we still use it as a treasure? Why can't our market in Chinese mainland always enjoy the service in line with international standards? Of course, we have our own shortcomings, our own system problems, our own communication problems, and so on. But beyond that, what else do we see? Is that our market in Chinese mainland has not been taken seriously. Those foreign manufacturers will say that Chinese mainland is a big market with great potential, and we attach great importance to such nonsense, but in fact it seems to be the case. Really? Personally, I think that foreign manufacturers attach great importance to the profits in Chinese mainland market (this is certainly true) and ignore the further development of the profits in Chinese mainland market. Foreign manufacturers will only sell their products in China, and will not try hard to make us buy them again, and will not serve us wholeheartedly (this is another reason why the country enforces the Three Guarantees). Our level is limited. For the time being, domestic products are not ready enough to compete with foreign products. We still want to buy foreign products, and the profits are just waiting for foreign manufacturers to collect them. Therefore, it is not unreasonable for foreign manufacturers to do so. What other versions, different accessories, and so on? However, such events as Alcatel's Bluetooth incident, Panasonic's machine recycling, Ericsson's quality problems, and so on, are enough to destroy a company no matter how powerful it is, as long as it is not a monopoly, but they appear in our Chinese mainland market, so we just tinker around the edges. This is not a general neglect, but contempt and discrimination. What does the whole Chinese mainland market take for granted? Proving ground! If there is anything wrong, correct it quickly so as not to damage other markets. I don't say this because I don't want everyone to stop buying products from foreign manufacturers in the future. Now the domestic market is getting more and more attention, which is a good thing. And everyone should also pay attention to their own rights and interests, update their consumption concepts, and seek proper channels to solve anything wrong (like the method of smashing a big rush in Wuhan, Mercedes-Benz is still ignored), and inform everyone so that no one will be deceived. I also believe that we will be strong as soon as possible.
4. get to the point. In addition to the big differences and costs mentioned above, there are some differences and costs that everyone should pay attention to between parallel imports and licensed products. The machine is the same, but the attached things are not necessarily the same. For example, different accessories, some will have a base, a condom, a rope, an extra battery, and so on, but not necessarily in other regions. You should know the difference before you buy it, and it's not too late to decide after you weigh it, otherwise it's too late to regret it if you lose money. Accessories are small things, more seriously, hardware specifications and software systems are big things. It is necessary to know whether the machine you want to buy has been discriminated against by foreign manufacturers again, and what kind of hardware or version or function is installed for you, or even less. This is not easy to master, but it is generally rare. If you have the conditions, you'd better find out before buying it.
actually, I personally think it's better to buy licensed products. The price is a little expensive, but at least there is a clear responsibility. Manufacturers can't escape if they want to.
5. I believe everyone has a clear impression of what is parallel and what is licensed, what is good and what is not, what should be paid attention to, and so on.