If you are interested in a car, but go to a 4S shop to sell it, I'm sorry that we can't sell you without a test drive. What do you think of this? Such a bold thing happened in Geely this time. Is Geely so confident now?

on October 11th, Geely introduced the designer's recommendation-Geely? Xingrui Limited to 3, sets, the price is 137,7 yuan. All users who participate in this snap-up activity must complete three steps: first, they must go to the local Geely Xingrui authorized dealer store to complete the Xingrui test drive experience; Secondly, it is necessary to compare the experience with the joint venture star sedan, in order to obtain the snapping code of the recommended money of Xingrui designer at the dealer; Finally, with the snapping code, you can pay the deposit in the official blue mall of Geely Automobile to complete the snapping.

as we all know, unless the status of buyers and sellers is extremely unequal or the satisfaction of a product is extremely high, the more process links, the more difficult it is for consumers to make a decision. Obviously, Geely Xingrui is definitely not the former, then it will be the latter? Let's take a look at the car itself first.

In terms of price, this time, the designer of Geely Xingrui recommended the target models to Sylphy, LaVida, Sagitar and Corolla, and they are the top models. According to the official guide price, Xingrui's price of 137,7 yuan is the lowest, and even the price of 191,9 yuan with sagitar is not in a market range. However, considering the actual market situation, sagitar LaVida has a discount of more than 3,-35, yuan, while the transaction price of the market sales champion Sylphy after the discount is about 14, yuan. Perhaps one of the reasons for Sylphy's monthly sales of more than 5, units is the large terminal discount. Xingrui's price of 137,7 yuan does not have an absolute advantage, but it does make opponents nervous in terms of product strength. Details are as follows.

in terms of power, Geely xingrui's designer recommended a 2.TD engine equipped with Volvo Drive-E series, matched with 7DCT wet powershift, which can output a maximum power of 14kW and a maximum torque of 3N·m, and the comprehensive fuel consumption is 6.7L/1km. Compared with competing 1.6L self-priming, 1.4T or even 1.2T engines, the power level of 2.T Geely Xingrui has an overwhelming advantage. Therefore, it is confident enough to compete with Geely Xingrui in the test drive in the store.

besides the power, the space of the model is the easiest thing to feel intuitively when you go to the store for test drive. The body size of Geely Xingrui is 4785/1869/1469mm, and the wheelbase is 28mm, which is the longest among competing products. Among the competing products, the length and width of Xingrui's body and the wheel spacing are also the most advantageous among several cars. Therefore, for those users who come to see the car for the whole family, the sense of space will bring enough affirmation to Xingrui.

based on CMA technology platform, Geely xingrui is equipped with L2 automatic driving assistance technology, APA automatic intelligent parking system with automatic braking function, and God's Eye 54 transparent chassis and a series of intelligent configurations. Do you feel the inner flavor when you hear this?

in fact, if we look at the parameters of this car alone, it does have certain competitiveness. In the information provided by the manufacturer, we have even started to compare the main models of Xingrui and BBA and Tesla, and the book data are not bad. However, cars still have to consider the brand's bulk consumer goods after all. The same product with different trademarks may be in a completely different state. Therefore, although Geely Xingrui is confident that its products will face competing products directly, it may be more difficult to enhance brand value and eliminate consumers' stereotypes about its brand than to build a good car.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.