1. Levi's Levi's
LEVI'S is one of the most famous names from the western United States. It is also the name of Levi Strauss, the inventor of the world's first pair of jeans. Levi Strauss immigrated to new york from Germany at the age of 17 in 1847. He can hardly speak English at all. In his first few years in America, he worked for his two brothers. He sells cloth and household goods everywhere in remote towns and villages around new york and KFC. Sometimes he even sleeps on the roadside or in an empty garage for the night. The news of the gold rush in California fascinated the young Strauss, who sailed to San Francisco in 1853. He brought several rolls of canvas for tents and vans to sell to the rapidly increasing residents. But he found that canvas has a better use, because an old gold digger said that he should sell trousers that can withstand the rough use of digging gold. So he sent the inexhaustible canvas to the tailor and ordered the first Levi's jeans. On that day, the legend of Levi'sR Sr was born.
people spread the word about this kind of tough jeans. Young Strauss soon opened his first shop in San Francisco. He produces many waist-high tights. Later, he gave up canvas and switched to denim, which is a strong cotton cloth woven in France with an unchangeable indigo dye. From 186 to 194, Strauss designed many improvements for originality, including rivets, arched double-horse leather tags and small flags in the back pocket. Today, these are world-famous authentic Levi's jeans signs. Levi Strauss has indeed become an American tradition. For people all over the world, it represents the pioneering power and spirit of the west.
2. Lee
Lee is one of the three classics of American cowboy culture. In the process of establishing American cowboy culture, LEE has come a long way. From different stages of development, LEE has always been able to maintain a posture that is both practical and fashionable. Lee jeans changed from practicality to fashion, and during the evolution process, Lee stood in an important position. The founder of the company, H.D. LEE, was originally a work clothes manufacturer. In this century, he mainly supplied daily work clothes to farmers and workers in the central and western United States. Some classics at that time are still popular today, such as suspender pants "BIB'N'BRACE" and long-sleeved jumpsuit pants "UNION ALL" which became the uniform of the US military in World War I.. Lee products can become the national image, which was a pioneering work in 191.
Today, LEE's long history makes it a mainstream of American jeans. Its products still maintain a certain level and value in terms of tradition and avant-garde, and have become the code name of both classic and fashionable jeans.
this corporate brand ranks 462nd in the 26 Top 5 World Brands list compiled by World Brand Lab.
LEE jeans have a history of more than one hundred years since their birth. With its original and classic design, LEE jeans have become a classic and authority in the jeans world and are known as one of the three major jeans brands in the world. LEE jeans, with its simple and pure style, have attracted the attention of men who are pursuing fashion all over the world, representing the men's wear brand of European fashion trend.
LEE's autumn/winter fashion show broke the traditional form that models walked on the runway to show the latest clothes to the guests, and showed the "backstage", and then matched with special scenes, the media and fashion collocation experts who were present made their own collocation from many autumn/winter clothes, Beijing Bedtapas &; BAR, the creative team of VF Group unexpectedly chose this little-known place, which is located in the old drum tower area of old Beijing. The layout of the venue, the old courtyards, the old wooden beams, the reclining chairs and the ancient beds all tell the world about the long history and the traditional culture of the ancient capital, which is different from Lee & Wrangler's own cultural heritage echoes each other, and the cooperation is just right.
3. Wrangler
Wrangler is a brand originated in the western United States, which ranks alongside Levi's and Lee as the three major cowboy brands in the United States. Its long history dates back to 194 and it is very popular among cowboys and rodeos. More than 8% of the champion cowboys choose Wrangler as their competition clothes! It is said that during World War II, orders for American military uniforms were received! To modern times, it is still confident in roughness and modern in traditional classics.
Wrangler jeans, one of the three major jeans brands in the world, is a brand originated from the western United States. With the changes of the times, it has developed into a rough and confident, traditional classic with the true essence and fashion style of the American West. Recently, Wrangler grandly launched the Spring/Summer 24 clothing, bringing a pure American western style to China.
To show Wrangler's authentic "jeans specially designed for jeans" spirit. The design is mainly inspired by the "American Western Spirit" and designed according to the needs of real American western cowboys. It is practical and not grandiose, and fully shows the rough, heroic and restrained feeling of American western cowboys.
4. Pingguo Texwood
texwood Group was the first cowboy brand to enter China as early as the 197s. With the management's efforts and business wisdom for many years, the Group has already established a sound business foundation. "texwood Pingguo Brand" was awarded the honor of "China Famous Trademark" by the brand organization, and its brand image was deeply rooted in the hearts of the people. Texwood Apple Jeans Pingguo brand jeans adhere to the excellent characteristics of Granny Smith's Pingguo, adhere to the essence of innovative brands, take unique design as nourishment, and give the brand continuous energy; Tailored with stylish and comfortable personality, the brand grows sturdily. In recent years, the brand has become more and more fashionable and diversified, and has launched a number of unique and innovative product series, which has activated the whole brand with endless freshness, led the trend of cattle pants and won the reputation of "experts in cattle pants". The STAR Xingxuan series launched in 24 is the brand's fashion pioneer series. Designers select the youngest and most unique elements in each season and inject them into the design of the series products. The unique hand-wiping effect and exquisite washing technology complement each other, and the details are brighter, the tailoring is more moving, and they shine like stars, showing off their extraordinary taste and outstanding personality.
for the women's market, the brand's ULTRA SLIM ultra-slim body series, which was first created in 23, and its unique 3D elastic series, which was launched in 27, are innovative in tailoring technology and newly developed elastic fabrics, making women look slimmer. To find a pair of jeans that can be beautifully worn, Pingguo brand is the only choice for women who love beauty. Pingguo brand not only pays attention to fashion design, but also spares no effort to the development of functional products. The brand has invested a lot of resources in developing functional jeans. Pingguo Cool Cow, which was first introduced in 21, and the original series of warm-warming Cow Function in 22, applied the latest material technology to the production of cowpants, which injected a new interpretation into the function and comfort of cowpants and caught the eye of the whole cowpants industry.
5. CalvinKlein
Calvin Klein Co., Ltd. is one of the world leaders in fashion design and marketing. The company designs and markets designer collections of women's and men's wear, and manufactures and markets a series of other products through the extensive network of franchise agreements and other contracts around the world. Brands/lifestyles include Calvin Klein Collection, Calvin Klein Haute Couture, Calvin Klein Brand, Calvin Klein Jeans and Calvin Klein Underwear. Calvin Klein's various brands include clothing, accessories, shoes, pajamas, stockings, socks, swimsuits, belts, glasses, watches, jewelry, coats, suits, perfumes and household products.
Calvin Klein is the largest designer brand in the United States, and has won famous clothing awards for four times in a row; Its related products are endless, and the momentum is extremely amazing. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Calvin Klein's clothing has become the favorite brand choice of a new generation of professional women because it embodies the full New York lifestyle. It is the largest designer brand in the United States, and has won famous clothing awards for four times in a row; Its related products are endless, and the momentum is extremely amazing.
6. Diesel Diesel
The Italian brand Diesel was founded by Renzo Rosso in 1978 and became one of the 14 brands under the Genius Group (Genius Group owns Katherine Hamnett, Martin Guy, Ten Big Boys and other popular brands).
in p>1979, Diesel men's wear series was born, and in 1984, Dieselito, a children's wear line, was born (later renamed Diesel Kids).
In p>1985, Renzo Rosso completely bought back the Diesel brand, and in 1989, Diesel women's wear was born.
Diesel's style
Diesel's trademark is full of holes, stains, and hand-washed Dirty jeans are always complained by customers-they mistakenly think that they are defective. Thirty years later, Diesel brand has become the sexiest symbol, and fans who like Diesel brand are all over the world.
Diesel's style is young and creative, and the inspiration comes from every bit of daily life, which is closely related to the trend. Diesel never lowered its price from the beginning, and never pleased the majority. Diesel and Diesel's customers formed a small and complacent communication, just as Renzo Rosso said: "Diesel never induced customers what to buy, but conveyed a feeling of life. I believe in the intelligence of customers and they also believe in me." Diesel is an impressive clothing series with distinctive "D" letters, which mainly designs men's and women's clothing with denim materials.
7. REPLAY
REPLAY denim is a brand from Italy, and it is also a world-renowned leisure brand Replay clothing. Its main denim product is very popular because it strives for perfection from design concept to technical treatment and trousers cutting, and makes people feel comfortable and close-fitting in reflecting fashion. Besides excellent design and tailoring, the most important thing is that she adheres to the belief of "quality products". Replay denim garments are carefully manufactured by studying washing procedures for years, and each product surprises the wearer both in appearance and feeling, some of which are more in line with hand-made procedures.
Mr. p>Claudio Buzio, as the founder of Fashion BOX S.P.A, created the REPLAY series products, hoping to create a series of completely different light clothing trends.
Mr. p>Buzio knows that using bad fabrics and rough handwork to reduce the cost of jeans does not meet the needs of customers at all. What customers really need is more durable and beautiful clothes. In line with the concept of launching high-quality jeans,
8, G-star
G-STAR brand was founded in 1989 by JOS VAN TILBURG, a Dutch national. In 1992, PIERRE MORISSER (Germany LEE), an internationally renowned cowboy expert, joined G-STAR and took the post of chief designer.
G-STARG-STAR has been running wild in the Netherlands and Belgium since 1989, but it was renamed G-STAR in 1994 under the name of Gapstar.
to understand G-STAR, we have to start with its "original coarse-embryo denim", that is, with denim as the core, jeans are made by Gu Zhuo method. With strong marketing techniques, G-STAR quickly established a close sales network around the world. G-STAR has also made a great breakthrough in design. Besides similar basic straight pants, there are also styles such as work pants and bell bottoms. At present, G-STAR not only produces all kinds of jeans, but also infuses the concept of Raw Deneim into other street-style clothing designs. G-STAR can be found in shops selling street clothes in major cities around the world. Different from the loose trend of casual wear in North America and Japan and South Korea influenced by North America, casual wear in Europe pays attention to comfort and elegance. G-STAR from the Netherlands is avant-garde and unique in design, which can best outline the vitality and dynamic of young people and give people a strong street style. Some people say that the G-STAR cowboy series is the product of post-51. In design, G-STAR has made a great breakthrough. In addition to the basic straight pants similar to 51, there are also work pants and bell bottoms, which completely deconstructs 51. G-STAR is not the kind of designer brand that will be seen on the fashion catwalks in Milan and Paris. Street style and basic style are its spirit, and its bright personality makes it a classic.
9. ENERGIE
Energie is a famous Italian clothing brand, and now it has a counter in raffles city, Shanghai. In Paris, even in department stores as big as Galeries Lafayette and Paris Spring, Energie usually occupies a large part of the sports and leisure men's wear department, and it is one of the three avant-garde casual men's wear brands in Italy that are very popular with young people in Europe. It is also a few old-fashioned powerhouses promoted by heib in recent years.
Energie is the only men's wear brand under Sixty Group, and it ranks with Diesel and Replay as one of the top three denim brands in Italy. Heib and novoconcept, the first-line brand monopoly of Hong Kong capital in China, are available in Chinese mainland, Beijing, Chengdu, Dalian, Shanghai, Shenzhen, Tianjin, Zhuhai and Harbin. Take jeans as an example, the price starts from 4 digits. Energie brand has a tough style, a large number of military elements and retro style, which has been enthusiastically sought after all over the world. Perfect blend of elegance and toughness of different temperament, the use of extreme materials with perfect technology, add gentle temperament, play in the bones, or conflict that set.
Energie's shop design is very cool. You can see streamlined steps, odd-shaped chairs, furry carpets and equally cool brand plane posters. Energie is Italian, and written in English means Energy, which means vitality.
1. Black Peony
Black Peony (Group) Co., Ltd. is located in Changzhou, Jiangsu Province, an ancient historical and cultural city near the Grand Canal.