Difference: Standard products have clear models, while non-standard products are non-trademark products that are not in the national equipment product catalog.

The so-called standard product means that it has clear specifications and models. For example, those who sell Apple mobile phones only have iPhone 4, 4s, 5, 5c and other models, and under each model there are different sub-models such as 8G, 16G, 32G and so on.

Non-standard products refer to products or equipment that are not manufactured in accordance with unified industry standards and specifications promulgated by the state, but are designed and manufactured by oneself according to their own needs. And the appearance or performance are not in the national equipment product catalog. :

1. The selection space for standard products and non-standard products is different. It can be said that there is basically room for selection of standard products. Basically, you can sell whatever style is on the market. Basically, you can only say whether you want to put it on the shelves or not.

2. But non-standard products are different. You can use Taobao’s big data to summarize and analyze products or styles with characteristics that are more likely to be accepted by the market. You can use your own ideas in a diversified market. Improve and optimize product styles, you can decide which styles to put on the shelves and which ones to not put on the shelves.

3. The difficulty of homogeneous competition is different. It is easier for standard products to be branded and non-standard products to be styled. This is not difficult to understand. Standard products are the most homogenized, unless you are a brand. Monopolize your brand and do not avoid any distribution. There are few truly big brands that are exclusive to the entire network. It is precisely because of serious homogeneity that once the sales volume of standard products increases, it is often easy to occupy a certain market space. Form a brand concept.

4. Relatively speaking, non-standard products can artificially avoid a lot of homogeneous head-on competition, because you can intervene on your own if the product has Buddha-like attributes. Therefore, it is easier to plan a differentiated style for non-standard products. It is also easier for non-standard products to have their own style because homogeneity is relatively weak but the market is relatively complicated.

5. Generally speaking, for non-standard products, because there is no specific model, the main demand point is not the function, but the style and quality. The greatest trust in quality lies in the evaluation with pictures. The biggest trust solution for standard products is the brand, so there is brand concentration.

6. Seasonal issues, standard products generally do not have seasons. Non-standard products should be pushed out before the season arrives, without anyone noticing. Standard products need to be developed and occupy the market quickly. Overwhelming exposure and rapid explosion. sohu.com