giorgio armani is the Chinese meaning of clothing brand name giorgio armani. The following is a detailed introduction of giorgio armani and the process of brand creation:

giorgio armani was born in Piacenza, a small town near Milan on July 11th, 1934. When Armani was a teenager, he was crazy about drama and movies when he was studying in the local public school. After that, in order to obey the wishes of his family, he had to give up his hobby and was forced to enter the medical school of Milan University. However, due to blood sickness, he interrupted his studies after two years in medical school.

in 1957, Armani joined the famous Italian boutique department store chain La Rinascente. He worked as an assistant photographer in this department store for a while, and then entered the company's design room. During that time, he bought high-quality products from India, Japan and the United States, and introduced foreign culture to Italian consumers by holding exhibitions, from which he began his contact with fashion.

in 1964, Armani, who had never received formal training, designed a menswear collection for nino cerruti, the father of Italian fashion. Encouraged by his good friend sergio Galeoti, Armani became a freelance fashion designer and fashion consultant in 197. In the Italian fashion world, Armani began to make his mark. During 1973-1974, the pilot jacket he introduced at the Italian fashion show held in the White Room of the Beatty Palace in Florence was well received. This jacket used leather as ordinary cloth.

In 1975, Armani and Galeoti founded their own company, giorgio armani Co., Ltd., and established the Armani trademark, and the "giorgio armani" brand was officially born. In July of that year, Armani launched a men's jacket with wireless strips and no structure, which set off a revolution in the fashion industry. His design is relaxed and natural, which vaguely highlights the beauty of the human body under seemingly casual tailoring. It not only abandoned the boring suit that tightened the male body in the 196 s, but also was different from the hippie style that was popular at that time. Three months later, Armani introduced a loose women's jacket, which was made of traditional men's cloth, as simple and soft as a men's jacket, and revealed a little male majesty. Since then, Armani, like French fashion masters Paolo Pollet and coco chanel, has made an unprecedented bold subversion of women's styles, thus making Armani fashion the favorite of senior professional women.

in 198, the exquisitely tailored "power suit" for Armani men and women came out, which became a symbol of the era of international economic prosperity. This design is inspired by Hollywood in the golden age, and is characterized by wide shoulders and large lapels. In 198, Richard Gere appeared in american gigolo, dressed in a full Armani "power suit". The film was a great success, and the Armani brand left a deep impression on many viewers.

in the 198s, Armani began to expand his sub-line brands. In addition to "Giorgio Armani", which stands for high fashion, he also launched the ready-to-wear brand "Emporio Armani", the women's brand "Mani" and the casual wear "Armani Jeans" for young people. In addition, there are ski clothes, golf wear series and so on. Giorgio armani brand formal clothes are marked with white characters on a black background, while clothes suitable for general occasions are marked with black characters on a white background. As for the deputy brand clothing, it is mostly marked by the eagle.

The fabrics of giorgio armani brand clothes are quite expensive. In order to meet the public's demand for brands, the fabrics used in the cheaper sub-brand clothes are mostly synthetic fibers of the latest technology, which is difficult for outsiders to imitate.

Armani has always been a master in combining artistic creativity with commercial operation. His clothing profit is the highest in the industry. Although he has developed a large number of new product lines, his brand has never been in fall in price. Today, Armani's business has spread all over more than 1 countries and regions. Besides clothing, its products include ties, glasses, scarves, leather goods, shoes and fragrances. Like clothing, these accessories all emphasize exquisite texture and simple lines, revealing Armani-style "casual elegance".

this corporate brand ranks 41th in the 26 Top 5 World Brands list compiled by World Brand Lab.