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How much does it cost to transfer a general food trademark? How to price a trademark?

What is the general price for food trademark transfer? How to price a trademark? As the saying goes, food is the most important thing for people. Many celebrities prefer to invest in hotels, so pay attention to food and service when cooking. Therefore, many catering companies choose to register food trademarks to protect the company's rights and interests. So what is the general transfer price of food trademarks? How to price a trademark?

The price of food trademark transfer basically fluctuates between several thousand to tens of thousands. The harmful factors of trademark transfer price are also closely related to the value content of the trademark itself. Often when a trademark holder transfers a trademark, it is necessary to explore relevant trademark price evaluation agencies in advance to determine how much the trademark should be priced into tangible assets based on the specific value the trademark can generate.

The price of food trademark transactions is affected by many reasons. The main trademark transaction costs include the following aspects:

1. Trademark name

If the trademark name Giving people a strong feeling will also affect its trademark transfer price. A good brand name often brings unexpected effects to product promotion. People always like beautiful things. If the brand name is well chosen, it will leave a deep impression on people. Of course, they're more product-focused, or they're product-friendly. Therefore, when purchasing a trademark, if the name is good, the trademark transfer price may be much more valuable than an ordinary trademark.

2. Fame

Famousness directly determines the trademark transfer price. Now let’s take an example: If you add a trademark to shoes of the same quality, do you think Nike can make you more profits or Huali can make you more profits? The answer is self-evident. With the development of the economy, people seem to be more sensitive to brands. A well-known brand will naturally make the product meaningful and bring new customer traffic to the store. Therefore, high transfer prices for well-known trademarks should be normal.

3. Total number of the same product category

Registering the same product category is also a decisive factor in its price. There are many products in the mall, and there are many brands of the same type of products for us to choose from. The trademark prices for these items are never expensive. Scarcity is paramount. The lower the trademark application for similar products, the more rare the object is, so the trademark transfer price will naturally rise.

4. Trademark integrity

Whether the trademark purchase is complete will also affect the trademark price. When the Trademark Office approves a trademark application, it also approves the products or services for which the trademark is restricted. An applied trademark can correspond to up to ten products or services. If the application for trademark transfer is not detailed and the scope of application of the trademark system is less than the "residual bid" of ten small projects, the trademark purchase price will be relatively cheap. Therefore, whether the trademark is complete will also affect the trademark transfer price.

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