Trademark transfer is an act in which a trademark registrant transfers the exclusive right to use a trademark to another party in accordance with legal procedures during the validity period of the registered trademark. Trademark transfer generally takes the following forms: contractual transfer, inheritance transfer, and transfer due to administrative orders.

You need to pay attention to the following points when transferring trademarks:

1. If you transfer a registered trademark to another person, you must go to the Trademark Office to handle the transfer procedures for the registered trademark.

2. If the exclusive right to use a trademark is transferred due to a business merger, merger or restructuring, the registered trademark transfer procedures must be handled at the Trademark Office.

3. If the exclusive right to use a trademark is transferred in accordance with a court decision, the transfer procedures must also be completed.

4． When transferring a trademark, you need to transfer similar trademarks on hand.

Advantages of trademark transfer:

1. Time comparison. Registered trademark: 1 year Transferred trademark: about 6-10 months It can be seen that transferring trademarks can save time and cost.

2. Comparison of success rates. The success rate of trademark registration is only about 37%. To transfer a trademark, both parties only need to file it with the National Trademark Office through an agency, and the transferee can obtain the trademark registration certificate and own the trademark. It can be seen from this that trademark transfer greatly improves the success rate, reduces risks to a minimum, and also enables companies to quickly enter the branding process.

3. Comparison of trademark value and meaning. According to statistics from the China Trademark Administration at the end of November 2005, the number of registered trademarks in China has reached 2.4714 million, and basically all the better Chinese character combinations have been registered. It is very difficult for companies to apply for a trademark with a good name. Most companies settle for a compromise and register a trademark that cannot highlight the characteristics of the company itself and its products. If the company eventually encounters obstacles in brand promotion due to the relationship between the trademark name, it will seriously affect the future development of the company. According to statistics, there are currently about 300,000 trademarks that are idle due to the transfer of the original registrant's business or various other factors. They can generally indirectly or directly represent product characteristics and are easy to promote. It can be seen from this that it is already very difficult to register a trademark with a certain meaning and that is easy to remember. When purchasing a trademark, you can choose a trademark that is more in line with your own business and has its own business meaning.

If you have any subsequent questions, please consult a professional intellectual property consultant, a trustworthy property rights knowledge service platform! Trademark transfer benefits and trademark transfer considerations