Advertising strategy must be innovative, do what others have not done and think of ideas that others have not thought of, so that advertising information can influence consumers to the greatest extent. Only by doing this can we call it a real advertising strategy.

Whether an advertising plan can be successful and innovative is one of the key factors.

Advertising planning is the conception and planning of the whole advertising process. It is easy to make a general idea and plan, but difficult to innovate.

Advertising does not have and should not have a fixed pattern. Innovation is the principle and innovation is the law.

For example, McDonald's fast food company in the United States, known as the overlord of the world's fast food chain stores, has not only succeeded in its six operating principles of "cheap, fast, large quantity, service, hygiene and high quality", but also its advertising creativity is particularly novel. "McDonald's" company's unique golden double arch trademark is popular all over the world and deeply rooted in people's hearts. It became a symbol of McDonald's quality and reputation. In addition to this specific sales symbol, the company also promotes "Uncle McDonald" around the world. It not only became the representative of McDonald's, but also became a unique sales symbol of McDonald's. Taking children as the breakthrough point, the company has created the image of "Uncle McDonald" and integrated entertainment into catering. Later, a new variety was introduced, taking hamburgers as raw materials and giving them to children who eat hamburgers as the representative image of McDonald's. There is also a children's paradise in the store, which specializes in playing programs performed by famous clowns, and the image of "Uncle McDonald" keeps appearing in the middle. The children are happy to eat and laugh and receive gifts. Most of those customers come because of the children's requirements. Whenever people see this representative sales symbol, McDonald's and its products will emerge in front of them, and people can't help but try it quickly at McDonald's fast food restaurant. American McDonald's Fast Food Company has more than 65,438+0,000 fast food restaurants in more than 50 countries around the world. American fast food such as hamburgers and French fries produced and sold by the company are popular all over the world. More than 200 million hamburgers are sold every day, and overseas sales account for 1/3, which truly realizes the integration of production, supply and marketing. Americans regard McDonald's not as a restaurant, but as an industry, a culture and a way of life. This is a successful masterpiece of unique innovation in advertising planning of McDonald's fast food company, which is worth learning from.