The implementation of the Opinions shows SAIC's determination to solve the contradiction between the rapid increase in the number of trademark applications and the lack of examination power, and also reflects the actual existence of the current trademark examination system, such as weak informationization level, single trademark application channels and insufficient service channels. Therefore, it is imperative to facilitate trademark registration.
However, it is particularly important to correctly interpret the specific contents of the opinions, rationally judge their impact on future trademark registration, stimulate market vitality and promote the cause of dual innovation. Now I want to judge the future trend of trademark registration and its influence on the trademark agency industry from the interpretation of the contents of the Opinions.
First, the advantages of Beijing censorship center will be weakened by liberalizing local acceptance and censorship outside Beijing.
In the Opinions, it is required to broaden the geographical channels for trademark applications:
(1) Entrusting local authorities to accept applications for trademark registration. Entrusted by the Trademark Office, local industrial and commercial and market supervision departments set up trademark acceptance offices in local government affairs halls or registration halls to handle trademark registration applications on their behalf. 20 16 carried out pilot projects in Ya 'an, Sichuan and Taizhou, Zhejiang, and gradually increased according to the pilot situation.
(two) the establishment of Beijing foreign trademark examination and cooperation center. According to the level of regional economic development and the scale of trademark application, the pilot work of setting up a trademark examination and cooperation center will be carried out in a reasonable layout outside Beijing. Entrusted by the Trademark Office, the Trademark Examination Cooperation Center is responsible for trademark examination and other business. The pilot was started on 20 16, and will be supplemented in time according to the pilot situation and business needs in the future.
Explanation:
(a) changed the single channel for accepting trademark applications in the trademark registration hall of the Trademark Office. Although it has not been explicitly released to the administrative areas of cities, counties and townships, it has greatly facilitated ordinary people who want to apply for trademark registration and can handle the business nearby.
(2) It has changed the situation that only the examination and cooperation center in Beijing is responsible for trademark registration examination, and added trademark examination and cooperation centers in some cities outside Beijing, which can divert the original trademark registration examination work in Beijing in the form of district management and shorten the trademark examination cycle.
Second, increase investment in informatization and electronicization, and review and open fast track.
The Opinions require expanding the ways and channels of online application, simplifying the process and shortening the processing time:
(four) the implementation of online application. Expand the online application from being open only to trademark agencies to all applicants; Online application will only accept trademark registration applications, and gradually expand to trademark business applications such as trademark renewal, transfer, cancellation and change. From 20 17, the applicant can apply for trademark registration through the internet, at the local trademark acceptance offices or the registration hall of the trademark office.
(5) Optimize the trademark registration process. By adjusting the internal procedures, the issuance time of the Notice of Acceptance of Trademark Registration Application will be shortened from about 6 months to 3 months. Simplify some trademark registration application materials and procedures. Clean up the trademark book style and streamline the trademark problem. Open a fast review channel for the follow-up business of registered trademarks.
(seven) gradually promote the registration of electronic trademarks. Reform the way of sending and receiving trademarks, and actively promote electronic trademark registration certificates and electronic delivery. Open the trademark database and guide local industrial and commercial and market supervision departments to strengthen trademark supervision by using trademark database information. Strengthen the internal office platform and social service platform? Two platforms? Construction, improve the trademark network service experience, and promote the online inquiry, online application and online announcement system to speed up the upgrade.
Explanation:
(4) Let individual applicants apply online, so that individual applications can transcend geographical restrictions, reduce time and cost, and gradually let go of business categories, so that everyone can apply for trademarks with multiple businesses and channels.
(5) (7) By shortening the acceptance time, the whole registration process will be electronic, networked and informationized, making the whole process more orderly.
Impact: The total number of trademark applications will surge, and the growth rate of the agency industry will slow down.
To sum up, with the further impact of the implementation of the Opinions, Beijing's original geographical advantages of acceptance and examination will gradually weaken, and the advantages of trademark agencies will further weaken. After the implementation of facilitation, the number of individuals applying for trademark registration will surge. But the development of the trademark agency industry will not stop growing, but the growth rate will slow down.
The Opinions aims to expand application channels, simplify procedures, improve mechanism supervision, improve the service level of trademark enterprises and promote the development of brand economy.
Today, opportunities and challenges coexist, the future planning of trademark agencies should strengthen professionalism, weaken the function of simple assistance and strengthen the function of strategic think tanks in order to have unique competitiveness.
Trademark agency trademark registration