Yumeijing is not Mejiajing.

Yumeijing has companies in the United States, France, Russia, Argentina, and China, and Mejiajing is a well-known domestic brand owned by Shanghai Jahwa United Co., Ltd. Shanghai Jahwa is one of the oldest daily chemical companies in China. Its predecessor was Hong Kong Guangsheng Co., Ltd. founded in 1898. After a century of development, it was listed on the Shanghai Stock Exchange in 2001. Shanghai Jahwa attaches great importance to the construction of its own brand.

It owns many well-known Chinese brands such as "Herborist", "Liu Shen", "Maximum", "Goff", "Qichu" and so on. Facing the fierce competition in the Chinese market, Jahwa has adopted differentiated strategies. Its brand management strategy has achieved remarkable results and established a leading position in many market segments. Its Herborist brand has successfully entered the mainstream markets of France and other European developed countries, creating a precedent for Chinese cosmetics.

Extended information

The revival of Maxam:

On November 17, 2004, the eve of the CCTV bidding. Ge Wenyao, who was a guest on Shanghai TV's "Brainstorm" program, faced the camera and self-examined himself unceremoniously. Ge Wenyao is the chairman of Shanghai Jahwa United Co., Ltd. He has "repented" in public more than once for the failure of the "Maximum" operation.

The next day, Shanghai Jahwa appeared at the CCTV bidding site for the first time and bid for two CCTV advertisements with more than 47 million yuan. This move is very prominent among local enterprises in Shanghai. Prior to this, Maxam’s “CQ Revitalizing Series” had already begun an advertising campaign on CCTV.

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