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How do Taobao and Tmall make profits?

Profit mode of e-commerce:

1. Build self-operated e-commerce:

The self-built transportation platform can introduce the brand and products of the enterprise in detail. In addition, it can also organize various marketing activities at low cost, such as nodes, limited time discounts, coupons, full discounts, member discounts, member points, member gold coins and so on. New product information, activity time, the first time to inform customers through business applications, control customer data.

2. develop O2O marketing:

online and offline linkage marketing, online booking, billing and offline consumption. Create the latest "new retail" mode of the whole network. Users can place an order through mobile phone e-commerce application and deliver it to your door in 5 minutes, which is more trustworthy and faster than traditional e-commerce.

3. Attracting investment:

We can invite third-party merchants to settle in, * * * to become bigger and stronger together, * * * to enjoy customer resources and provide customers with more comprehensive services. Third-party merchants can manage their own stores. In the future, they can charge accommodation fees, advertising fees, trading commissions and so on.

Extended information:

The mode of building an e-commerce platform:

1. Opening a shop in an online mall based on the platform is suitable for second-hand or idle items;

2. Enter a large online mall, just like a physical store enters a mall;

3. Independent online shop. You can choose your favorite shop style according to your preferences, set your own commodity classification and management rules, add various payment methods, and give users the best online shopping experience according to your own requirements.

Baidu Encyclopedia-E-commerce