The main costs are as follows

The cost of purchasing a brand name is recommended. It is recommended to purchase an R-status trademark with a certain degree of popularity. Now Tmall clothing category is invitation-only, and small brands are new. Brands cannot enter. The cost ranges from tens to hundreds of thousands, and you can also consider joining a brand store.

Deposit

Merchants must pay a deposit to operate on Tmall. The deposit is mainly used to ensure that the merchant operates in accordance with the "Tmall Service Agreement" and Tmall rules, and if the merchant has any violations It will be used to pay liquidated damages to Tmall and consumers in accordance with the "Tmall Service Agreement" and relevant rules. Renewing merchants must pay a one-time deposit for the next year within the time required for renewal in the current year. New merchants must pay a one-time deposit for the current year after their application for settlement is approved.

Depending on the nature of the store, the store deposit amount is as follows:

Flagship stores and specialty stores: the deposit for stores holding a trademark registration acceptance notice is RMB 100,000, and for stores holding a registered trademark The deposit is RMB 50,000;

Specialized stores: The deposit for stores holding a trademark registration acceptance notice is RMB 150,000, and the deposit for stores holding registered trademarks is RMB 100,000;

Software Service Annual Fee

Merchant operating on Tmall must pay an annual fee. For details on annual fee payment and settlement, please refer to "Tmall 2017 Software Service Annual Fee Payment, Discounts and Settlement Standards".

Merchant operating on Tmall must pay an annual software service fee (hereinafter referred to as the "annual fee"). The annual fee is divided into RMB 30,000 and RMB 60,000 based on the first-level category of the merchant's operation. files.

Software service fee

Merchants operating on Tmall need to pay software service fees based on a certain percentage of their sales (referred to as the "rate"). For details on Tmall software service fee rate standards for various categories, please refer to the "2017 Tmall Annual Software Service Fee List for Various Categories"

Settlement Testing Fee

Tmall Apparel Category Settlement , you must have a CNAS and CMA qualification test report within one year, and the cost is about 1,000.