Even if Pudong has been open for 20 years and spared no effort to build Lujiazui, even if there is a big Hongqiao, and a large number of commercial office buildings have risen strongly, if you catch a person in Shanghai and ask where the city center is, he will still tell you:

Bund, Nanjing West Road, Huaihai Road.

The changes in Shanghai's commercial map seem to have solidified.

The middle and outer rings are thriving, while the inner ring is standing. Your uncle will always be your uncle.

It seems that at least in my lifetime, those new cities that have sprung up suddenly can't catch up with Big Brother.

In fact, this phenomenon of iterative stagnation of the business circle plate is rare in the country.

We are also very curious about why, so we spent some time seriously visiting the representatives of Nanjing West Road in the old business district, thinking that we had found some reasons.

0 1

I have lived in Shanghai for nearly 30 years.

After a long time, I found that Shanghai is different from other cities in terms of industrial rise. Although Shanghai's high-tech and financial industries are strong, it relies on commerce.

At present, the mainstream new district construction method in China is to build high-quality industries first, then introduce high-end population, and then build high-end business districts around them, develop them in batches and replicate them quickly. Once a new district is deliberately managed under the leadership of the government, most new urban centers can be established.

But in Shanghai, the logic of the formation of urban centers is not like this.

Shanghai has always been the most suitable city for shopping in Chinese mainland because of its early opening, imitation of Hong Kong, mercantilism in the south of the Yangtze River and global vision.

In the inner ring of Shanghai, most of the top business districts have been built long ago. Some of them are extravagant, some are fast and fashionable, and the brand IP accumulated by their years of operation has kept the old business circle at the top of the commercial retail list in China.

Unlike those traditional centers in second-tier or new first-tier cities, they can only squeeze into the waist position of business rankings and are easily washed away by new ones. In Shanghai, the traditional centers, represented by Nanjing Road and Bund, have already occupied the absolute top spot in the minds of the crowd and have been deeply rooted in the bone marrow for a long time.

Therefore, the city center that Shanghai can be recognized must be located in the traditional business district.

02

Okay, I understand this logic. Let's take a look at Nanjing West Road again.

Nanjing West Road is located in the center of CAZ, Shanghai Central Business District, only 1 km away from the municipal government. Its geographical advantage determines that it is not seriously injured.

But not all urban centers can rise. Different from Beijing Road, Yan 'an Road and Jinling Road, the rise of Nanjing West Road depends on the advanced layout.

We can see that there are no fewer than ten commercial complexes on Nanjing West Road from Jing 'an Temple to Xingye taikoo hui.

However, careful observation reveals that the whole road can be divided into three sections-Jing 'an Temple Section, Mattel Heng Section and Shimen Section. Facing different customers, each commercial complex in each section carries different functions and forms a good dislocation competition.

Jing 'an Temple, the tallest CBD in Shanghai, was developed late, and its commercial density was amazing. At the intersection of Nanjing West Road and Changde Road, there are four shopping malls with different styles, all of which are connected to the subway.

Jing 'an Temple is aimed at senior white-collar workers who go to work everywhere on weekdays and the petty bourgeoisie of the whole city, which is probably the middle class people with some money in Shanghai.

Because the customer base is high-end, the operation here will highlight the quality of shopping.

Kerry Center is a typical Hong Kong-style high-end shopping center. Look at the facade and you will know that it is a neutral and stable Hong Kong-funded enterprise.

Here, we mainly make many big-name luxury clothes, and the catering is mainly western-style. Even if it is fast-moving, it will take the boutique route and own an Ole boutique supermarket.

Recently, we also launched the popular Shakeshack Burger in new york. Shakeshack is quite famous in America. It is located in the center of Manhattan. Some people compare it with the popularity of the Statue of Liberty. This is a must-see for new york. When it opened in Shanghai, a hamburger was fired in 200 yuan.