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What was the trademark before Essex?
United States of America

Yamy

China

Americans,

Fortune 500 companies.

This is a company engaged in chemistry.

ASICS

This is a new concept trademark after 1993 replaced asics. On the basis of the original work, it added the Greek European color and crowned a Latin letter "α" with lowercase letters asics. This Latin letter alpha has a source. After the designer's processing, this alpha becomes a spiral radiator, which represents the speed of motion ("alpha" particles in matter) and the feeling of motion. If the meaning of the trademark is further extended, it is to represent the potential development ability of asics in the 2 1 century with the cosmic sense of "swirling starry sky" and the enterprise spirit of constantly breaking through and upgrading to maintain its "A" level.

1949, Mr. Oni Tsuka Shiro founded the predecessor of asics-Oni Tsuka Tiger in Kobe, Japan.

Since the 1956 Olympic Games, the ghost tiger has been loved and respected by athletes all over the world.

1970, Onitsuka Tiger became the largest manufacturer of running shoes in the United States, and more than 70% of famous players wore Onitsuka Tiger Forum!

1977, Mr. Hihachiro of Oni Tsuka integrated and established asics to diversify products.

Asics has always produced products that meet the requirements of sports with high-tech and high-quality standards, and has developed a number of patented technologies, such as asics-GEL super-damping adhesive, AHAR super-wear rubber, DUOSOLE super-wear-resistant and anti-slip outsole, SPEVA super-elastic midsole, DUOMAX dual-density anti-tilt device, TRUSSTIC elastic midsole and so on. Many technologies are combined to prevent the wearer from being injured.

In 2002, asics became the fifth largest brand of sporting goods in the world, and became a well-known brand loved by professional athletes and sports fans all over the world.

ASICS-the fifth largest sporting goods supplier in the world

ASICS has always been committed to producing high-quality and technologically innovative products. More than 45 years of shoemaking experience has made ASICS the leader of footwear manufacturers, providing athletes with a complete series of products, including sports shoes and sportswear, and gaining a good reputation in the world. More than 80% of the world's top marathon, middle and long distance runners and sprinters choose ASICS running shoes;