Trademark registration is an intellectual property protection measure that many enterprises or individuals will choose. How to choose a safer trademark application path?
In China, there are generally two ways to apply for a trademark: one is to apply by yourself, and the other is to apply by an institution/agency qualified for filing with the Trademark Office.
The State Trademark Office has always supported the acceptance of the applicant's own trademark application. But whether it is a big company like Alibaba and Tencent or a small company like a start-up team, almost all companies choose to apply for agents. What is the reason?
1. Reduce trouble
If an individual needs to register a trademark, he shall directly apply to the Trademark Office for trademark registration. You must go through the formalities of official seal, letter of introduction, ID card, copy of business license, etc. , and fill in the application form, type and payment by yourself.
The key point is that many applicants' application forms are not standardized and are often returned for modification or rejection. Seeking professional help can avoid this risk.
gain time
Trademark personal registration, the first is to query the trademark. Generally, the Trademark Office cannot issue query results on the same day, but trademark applications generally need three or four names to determine.
Even if you don't know how to inquire and apply for a trademark, you have to go to the Trademark Office at least twice, submit an application form once, get a registration certificate once, and if you have a supplementary certificate, you have to go many times. If the organization has registered the trademark, these applicants can omit this process.
3. High success rate
Their ninety-nine trademark applications were rejected. Many times, even the "trademark acceptance notice" is not received. Why didn't they pass the first exam?
In the process of applying for trademark registration, the applicant may encounter the following problems:
Trademarks are registered by category. If you want to apply for one or more trademarks, why are there sub-categories under the big category and how should you choose?
What if the materials are incomplete, the trademark is plagiarized or similar to other trademarks?
Because individuals are not as experienced as trademark agents, applicants often feel confused when they encounter these problems for the first time. The professional team of Bajie Intellectual Property Trademark Agency Company is familiar with trademark laws and regulations, various trademark registration processes and matters needing attention, and pays attention to some problems neglected when individuals apply for registration.
In addition, the trademark agency can also help the applicant to make a comprehensive verification, formulate different protection schemes according to different situations, reduce the risk of trademark registration and improve the success rate of registration.
4. Low cost
Choosing an individual to handle the registered trademark business in person can often save agency fees. But after careful consideration, we can find that the cost of personal operation is often high, while the cost of principal-agent operation is relatively low.
This is because individuals need to go to the Beijing Trademark Office to apply for registration. In this process, transportation and accommodation costs will often be much higher than agency fees in the end. Although the agency will charge the relevant agency fees, it can save the applicant's time and expenses in every link. Why not when we can get the relevant security guarantee?
5. Long-term guarantee
Trademark agencies have professional teams and mature business processes, and can provide professional consultation and services for applicants. In the subsequent trademark registration and maintenance, the agency can also assist in providing solutions. This is an advantage that individuals do not have when they go to the Trademark Office to handle related business in person.