Shantou Guozihao is a registered trademark and a regional characteristic symbol. Shantou is one of the important economic cities on the eastern coast of Guangdong Province, with a long history and rich cultural heritage. Shantou Guozihao is an iconic trademark presented to the public through the authorization of trademark registration based on local characteristic elements. It represents Shantou as the representative logo of the region, and has also become one of the important brands in all walks of life.

In modern business society, the value of brand is immeasurable. As a brand with regional characteristics, Shantou Guozihao not only represents the elements and image of Shantou City, but also has unique value and significance. It has built a wide range of regional or industry-recognized standards for Shantou enterprises, and thus won the trust of consumers and strengthened the market competitiveness of enterprises. Shantou's national brand is a powerful booster that Shantou needs to rely on to compete in the international market.

Currently, the global market is facing the development trend of diversification, personalization and internationalization. As a city with rich historical, cultural and commercial resources, Shantou City has continuously strengthened its development in the fields of culture, tourism, trade and other fields. Shantou's national brand has become a stepping stone for Shantou City to attract investment, strengthen market competition, and improve market industrial competitiveness. Its rise has enriched Shantou City's commercial festivals and laid a solid foundation for Shantou City's future development.