I think it may be a way to attract people’s attention.

On the one hand, this can attract attention and let everyone see the busy delivery guys. And there are so many of them, which shows that the usage rate of Meituan is very high, which will inspire others to use Meituan. This will increase the number of customers to a certain extent, thereby increasing its own profits. After all, the competition between Meituan and Ele.me is too fierce.

The second aspect is to promote the culture of Meituan and let everyone know that Meituan can keep pace with the times and keep up with the trends of the times. It is a company with great ideas and innovative ideas.

Also, if a customer sees a delivery boy with ears on his head, he may find it very novel and cute, and then he will feel much better in an instant, which will help the customer write Leave a good review and increase the number of good reviews on Meituan. Another possibility of yingdeshangyejingzheng is that it is a beautiful scenery in the city. Before, when I saw so many delivery guys on the street, I would feel that they are working very hard and their work is very tiring. But now, when I see so many takeaway guys on the street, After getting their new equipment, you will find them very cute, want to have close contact with them, and feel that they are very friendly.

In short, after adding ears to the delivery boy’s head, the response will be particularly strong, and the positive reviews will far outweigh the negative reviews. In other words, Meituan is completely right to do this, and, Adding ears will not waste too much cost. The cost is lower but the benefits are higher. Why not?

In addition, after the delivery boys add ears, they may also feel that life has become very beautiful, and they will no longer deliver takeaways with a sad face every day. They can learn to enjoy hardships and discover the joys in life. good.

Meituan’s design concept is completely about psychological warfare. Through a small toy or decoration, it can capture the public’s consumer psychology and attract the public’s attention and attention. It is really amazing. Like it! ! ! And it also fits the kangaroo logo of Meituan Takeout very well! 1.