1. Logo design (logodesign, trademark design) Logo design is not only the design of practical objects, but also a graphic art design. It not only has similarities with other graphic arts, but also has its own artistic rules. Due to the strict requirements for simplicity, generalization and perfection, perfect graphic design is much more difficult than any other graphic design and it is almost impossible to find a better alternative. 2. Packaging design Packaging design is one of the most important elements in product marketing strategy. Packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to purchase. As a means of realizing commodity value and practical value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption. 3. VI design VI design is called "visual identity system design" and is divided into corporate image design and brand image design. VI design is the basic work that enterprises must do to build their brand. Make the corporate image highly unified, make full use of the company's visual communication resources, and achieve the best brand communication effect. 4. Advertising design Advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image, and foil. The ultimate goal of advertising design is to attract attention through advertising. Expression forms: street sign advertising, neon light advertising, bus advertising, light box advertising (lamp posts, tower advertising, street clock advertising, bus shelter advertising), banner advertising, button advertising, floating advertising, vertical advertising, pop-up advertising, free time Pop-up ads, etc. 5. Poster design Poster is an art of information transmission and a popular publicity tool. Posters are also called posters. It is attached to the street wall and attracts the attention of passers-by with its eye-catching image. Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect. Its picture should have a strong visual center, strive to be novel and concise, and also have unique artistic style and design features. 6. Photo album design Photo album is a display platform, which can be corporate or personal. Album design can use smooth lines, harmonious pictures or beautiful text to form a creative, readable and pleasant beautiful album. All-round and three-dimensional display of corporate or personal style and ideas, promotion of products and brand image.