Feixian Hawthorn is a geographical indication certification trademark.

Hawthorn, also known as hawthorn fruit, mountain red, mountain pear, red fruit, etc. It belongs to the Rosaceae family and is a deciduous tree with corymbs and colorful flowers and fruits. The fruits are nearly spherical, generally red with brown spots. It is a unique fruit tree in my country and has a cultivation history of more than 3,000 years. According to "Erya": "Jiyinqiu, the tree is like a plum, its seeds are as big as a finger, red as a small millet, edible, this is a hawthorn." ’

Feixian County has a long history of cultivating hawthorn. According to "Feixian County Chronicles", during the Ming and Qing Dynasties, hawthorn was already one of the important 'fruit genera' in our county. In recent years, due to the vigorous promotion of dwarf and dense planting technology, the hawthorn area has continued to expand. The county now has 100,000 acres of hawthorn, with an annual output of 50 million kilograms of hawthorn, ranking first in the country and accounting for one-eighth of the country's total output. Hawthorn production has become an important pillar industry in Feixian County. Feixian hawthorn is famous throughout the country for its large fruit, bright color, fine flesh, sweet and sour taste, and rich nutrition. Some hawthorn products have been rated as provincial and ministerial excellent products for many times and have entered the international market. "Feixian County's hawthorns are the best in the world, and the world's hawthorns are in Fei County." This praise comes from the famous Chinese sociologist Mr. Fei Xiaotong. This is the most accurate summary of Feixian County, which is known as the "Hawthorn Kingdom".

The main varieties of hawthorn in Fei County include: Big Cotton Ball, Big Venus, Little Venus, Waibahong, Caohong, Sugar Ball, etc. Among them, Big Cotton Ball and Big Venus are known as the Yimeng Big Hawthorn. The single fruit of this variety weighs 12.5-14 grams, is red or lavender in color, has a waxy luster, has fine flesh, and is of high quality. The maturity period is from mid-September to mid-October. . In addition, newly discovered excellent individual plants in the local area include Mianhongzi, Dahongzi, Qingxianghongzi, Caohongzi, etc. Its fruit shape, color and flavor are different. Abacus bean sprouts are suitable for the shape of potted plants; yellow red seeds and orange red seeds are suitable for garden ornamentation; flat red seeds are firm and firm in flesh and are suitable for canned food; sweet and sour, refreshing and fragrant, and fragrant red seeds are suitable for raw food; they have all kinds of flavors. Among them, the first one to be put on the market is Mianhongzi; the one with fleshy and tough kernels, suitable for medicinal purposes, is Kurenzi; the rare domestic varieties that can be bred and suitable for juice concentration and processing include Xuehongzi and Maohongzi.

According to the analysis of the food research department, hawthorns in Yimeng Mountain are rich in nutrients, including protein, fat, carbohydrates, calcium, phosphorus, iron, carotene, sulfur, riboflavin, niacin, maslinic acid, Citric acid, vitamin C and other ingredients, including 85 mg of calcium per 100 grams of fruit, ranking first among all kinds of fruits; the content of vitamin C is more than 17 times more than that of apples, so it is known as the 'Northern Treasure'.

Hawthorn fruit tastes sour and slightly sweet, and is suitable for fresh consumption. The fruit contains red pigment and pectin and other substances, and is more suitable for processing into hawthorn slices, hawthorn cakes, candies, preserves, candied haws, hawthorn sauce, Canned fruit, preserved fruit, fruit peel, hawthorn juice, hawthorn beverage, hawthorn wine, etc. In 1982, Feixian Dairy Factory and Shandong Province Yiqing Food Research Institute jointly developed a hawthorn solid drink.