1. Identify the trademark logo

Fake and shoddy goods are generally counterfeit and famous goods. Genuine trademarks are printed by regular manufacturers, with good paper quality, beautiful printing, clear characters and patterns, bright, pure and bright colors and fine bronzing. Counterfeit trademarks are imitations of genuine trademarks, often with poor paper quality, rough printing, blurred lines and patterns, incorrect color registration, unclear tone, uncoordinated pattern modeling and no anti-counterfeiting marks.

2. Check the product logo

The fake and shoddy product logo is not produced by a regular enterprise, and the outer packaging logo is incomplete, or scribbled indiscriminately, or counterfeit quality award logo.

3. Special marks of inspection commodities

Some famous and famous commodities have special marks on their specific parts, such as Phoenix brand bicycles, which have special marks on handlebars, bells, seats and rims. The product names on the packaging of some famous cigarettes and wines are printed in gravure, which feels concave and convex by hand, while the font of counterfeit product names on the packaging is flat and has no concave and convex feeling.

4. Check the names of commodity manufacturers

Some traditional famous commodities are named after place names, and there are often many manufacturers of the same commodity, but there is only one authentic traditional famous commodity. For example, the authentic "Jinhua Ham" has "Zhejiang Food Company System" and "Jinhua Ham" on it, but although it has the seal of "Jinhua Ham", the manufacturer is not "Zhejiang Food Company", and most of them are counterfeit goods.

5. Check the packaging of goods

The packaging materials of famous products are of good quality, with standardized decoration and printing, accurate overprinter, clear patterns and vivid images. The packaging of fake and inferior commodities is rough, the pattern is fuzzy and the packaging materials are poor. It can be identified by comparing the true and false goods. Most famous products are sealed by advanced machinery, which is smooth and bright. However, fake and shoddy goods, whether they are genuine packaging or counterfeit recycling packaging, are often sealed by hand, uneven and often wrinkled.