Abstract: As a product of the globalization of e-commerce development, cross-border e-commerce has five main operating models: M2C model, C2C buyer model, B2C model, special sale model and social shopping guide model. In order to operate To be a good e-commerce platform, you need to master the process of e-commerce operations. E-commerce operations include seven processes: building a business platform, positioning products, online marketing and promotion, establishing brand credibility, maintaining customer relationships, after-sales services, and logistics services. Let’s take a look at the e-commerce operation platform. 1. What are the cross-border e-commerce agency operation models?

1. M2C model

Essentially, merchants settle on the platform, and transactions are conducted by the merchants and consumers themselves, and are resolved through the platform Payment and information communication. The advantages of this model are that it is lightweight, has low investment, and has a long cash turnover period; its disadvantages are that it lacks profit points, cannot control the quality of goods, and cross-border e-commerce has certain difficulties in after-sales service.

2. C2C buyer model

Take the route of non-standardized products and build a shopping app. The advantage of this model is that there are many more buyers than merchants, and the buyers themselves will introduce customers from their own circles to the platform to help platform marketing; the disadvantage is that the management cost is high, there are many fakes, and the logistics timeliness cannot be controlled. Qualitative competition is too fierce, etc.

3. B2C model

Cross-border e-commerce has very high requirements in terms of capital, team, supply, logistics, etc., and the competition in this model is very fierce. The advantage is that the purchase price is low, the quality of the goods is easy to control, the logistics is relatively easy to control, and funds can be used to enrich the product line; the disadvantage is that it burns money, it is difficult to make a profit in a short time, and the threshold is too high, so it can only be done by mature e-commerce platforms. .

4. Sale model

The nature of the sale itself is in line with the characteristics of overseas shopping, that is, the source of goods is uncertain, so there is enough profit margin to maximize the use of cash flow; but the disadvantages The barriers to entry are low, competition is more intense, and logistics costs are relatively high.

5. Social shopping guide model

The social shopping guide model uses social word-of-mouth and fan effects to strengthen the brand and gain loyal fans. This model has a small team and low investment requirements, and is good at hyping some products and creating hit items. However, this model relies heavily on external suppliers, and it is difficult to control the quantity and timeliness of products. This type of model will gradually move closer to the c2c model.

There are probably the above five modes of cross-border e-commerce operation. So how does the e-commerce operation platform operate? Let’s take a look at the e-commerce operation process.

2. How to operate the e-commerce operation process

1. Build a business platform

The development of e-commerce requires the construction of a platform. Without a platform, it is impossible to carry out communication All the work is done by building a website with online marketing functions.

2. Position products

Before preparing to do e-commerce, you must consider whether to make products or services. When making products, you must decide which products to make and set up marketing plans based on the positioning of the products. .

3. Online marketing and promotion

The purpose of online marketing and promotion is to let Internet users know what products are being sold on such a platform. Online marketing is the core of e-commerce. Success or failure largely depends on this link.

4. Establish brand credibility

First of all, integrity and brand unity must be shown on the website. Only a unified and long-lasting brand can continuously influence users and establish a brand in the minds of customers. Get a good reputation.

5. Maintain customer relationships

When operations reach a certain stage, you should consider how to maintain old customers to enhance website loyalty. Old customers serve as recognized brands and may return again A consumer group is worth spending energy to maintain.

6. After-sales service

The quality of after-sales service has a great impact on the reputation of the e-commerce platform. Therefore, the after-sales service link must be done well. This is related to whether There are customers who consume again.

7. Logistics and distribution

The speed and accuracy of logistics and distribution will also affect the reputation of the e-commerce platform. It is necessary to negotiate the details of all cooperation matters with the logistics company and do a good job in e-commerce. The final step of business.