Shanshan brand takes the lead in implementing brand development strategy in China clothing industry; 1990 put forward the concept of intangible assets management; 1992 established the largest and most comprehensive marketing system in China. 1994 invest heavily in enterprise identification system (cis); 1996 became the first listed company in China garment industry;

Extended data:

Shanshan brand built a world-class clothing production base in 1998; From 65438 to 0999, the excellent marketing model was reformed to form a marketing network with franchisees as the main body, which has professional market expansion ability. Set up specialty stores in major cities in China and monopoly halls in mainstream shopping malls. It has quickly become the favorite clothing brand of China consumers and enjoys a good reputation all over the world.

The core brand of Shanshan Group, a well-known trademark in China, has formed a dress, business and leisure product line, extending to women's wear, underwear, children's wear, leather goods and home textiles, among which Shanshan suit and Shanshan shirt have won the title of famous brand products in China respectively. In China clothing industry, Shanshan has created many miracles.

Baidu encyclopedia-Shanshan