Zhonghui Design (professional trademark design company) answers:

A trademark is a unique sign that identifies a certain brand or company. Designing a successful trademark requires consideration of multiple factors, such as the value of the brand and company, business field, audience characteristics, etc. Let’s talk about the key points that should be paid attention to when designing a trademark.

Full understanding of the brand

Before starting to design a trademark, the designer must fully understand the brand and its key factors. In turn, consider the user's perception of events in reality based on their senses. Impressions and associations. Therefore, it is important to fully understand the target user needs that usually produce different stages and experiences and the overall plan for the rapid growth of the enterprise in the pre-design Discovery stage to accumulate better execution capabilities.

Positioning and target audience

Research the acceptable range of the brand to find a taste that is consistent with product positioning. Understand your target audience’s likes and preferences and identify their key values ??and roles. For example, for some consumer markets, we need to consider the younger and new-age aesthetic customer groups; while for the noble field, we need to consider using a more simple and classic approach. Graphics and color schemes should be chosen based on your target audience.

Design a recognizable, simple logo

A good trademark should be easy to recognize and remember. It needs to be able to inspire the trust of target users and be deeply rooted in the hearts of the people when it shows its effect. Therefore, designers should try to avoid design styles that are too gorgeous or complex or contain too much detailed information. Trademarks use brute force testing to allow a large number of real consumers to see your trademark and solicit their feedback.

Choose appropriate color schemes and font types

Color schemes and font styles are also crucial, as they can make the trademark image more acceptable to people. Each trademark usually requires a combination of main colors to clarify the characteristics of the selling point or express a certain emotion. In addition, when using font files, you should choose fonts that are easy to read and relatively concise and standardized, so as not to hinder users' perception of the brand itself.

Refer to good trademark design cases

Finally, designers can refer to successful trademark design cases on the market, not only to master certain design essentials through these cases, but also to better understand Industry trends and trends to avoid design duplication without innovation.

In short, trademark design involves many details and factors, and it may lay a good foundation for the company's long-term brand image. Therefore, in the process of making a trademark, many factors must be considered in all aspects and constantly tried and optimized, so as to obtain an exquisite logo that is closely related to the company's business.

Zhonghui Design’s original trademark design work

The above content is answered by the professional trademark design company Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). I hope it will be helpful to everyone.