1992 was renamed Qinghai highland barley winery.
Qinghai highland barley wine group company was established from 65438 to 0995.
200 1, the enterprise was renamed Qinghai highland barley wine (group) co., ltd. in order to meet the requirements of market competition,
On July 17, 2005, the group company divested its excellent assets and assumed some liabilities. With net assets of 33.9 million yuan as the state-owned equity, Qinghai Huashi Investment Management Group Company was introduced, and Qinghai Huzhu Plateau Wine Co., Ltd. adapted to the modern enterprise system was established.
In 2003, "Huzhu" brand made the first overall planning, defined the concept of brand management, made a CIS planning manual for Huzhu brand, unified the external promotion image of Huzhu brand, and determined the promotion language of Huzhu brand: "Time meets, infinite pride". The brand management mode of one brand, one promotion language and one promotion screen covering all products is determined. At the same time, there are product propaganda words in product promotion.
Through the first planning, Huzhu highland barley wine will rapidly promote sales, unify the external image of trademarks and products, gradually introduce CIS corporate image system, and establish the future production and development mode and direction of Huzhu highland barley wine.
In 2005, Huzhu Highland Barley Company carried out the second planning, separated Huzhu brand from Tianyoude brand, determined the development plan of Tianyoude as a sub-brand of Huzhu, designed an independent logo and promotion screen for Tianyoude, and made clear the idea of independent development of Tianyoude brand. At the same time, carry out visual planning for Huzhu brand, establish stone as the main visual expression element, and promote and implement the brand management concept of integrating brand identification elements with product packaging and outdoor advertising promotion. On this basis, a series of products were developed and designed, which promoted the brand planning of Huzhu highland barley wine to a new height.
Recently, Huzhu highland barley wine was planned for the third time, separating Huzhu brands, establishing the relationship between parent brand and its sub-brands, regularizing Huzhu series products and brands into Huzhu parent brand, independently operating four brands, namely Tianyoude, Bada Workshop, Yongqinghe and Huzhu, under parent brand, and making independent logos and promotional pictures for the four sub-brands. A maternal and child brand management model was established to determine different brands, different products and different advertising pictures and terms according to different consumer groups, and brand management tools were used to manage and analyze brands for the first time.
After planning the logo of each sub-brand, design the picture of each product, and subdivide the promotion picture and promotion language of each brand according to the characteristics of the target consumer group and product packaging. At present, Qinghai Highland Barley Liquor Co., Ltd. has entered the ranks of "Double Top 100" enterprises, and is "the liquor manufacturing enterprise with the largest market share in China 100" and "the liquor manufacturing enterprise with the best economic benefit in China 100".