As we all know, trademarks are the legal protection of enterprises' own products and brands, and belong to the category of intellectual property rights. There are many kinds of trademarks in brand structure and popularity, and popularity introduces the difference between trademarks and trademarks. It is also a general trademark. Trademarks registered and transferred by trademarks are basically general trademarks and are protected by the general trademark law. And paper trademarks are well-known at home and abroad on a large scale and are well known to the public. On the basis of general trademark legal protection, there are special protections. For example, it can fight against malicious cybersquatting by others, while general trademarks can only raise trademark objections during the announcement period; Other companies may not use this as the company name to register; Based on this, enterprises can formulate trademark intellectual property strategies, such as the transfer and licensing of trademarks applied by non-owners, and get a lot of benefits from trademark licensing and transfer; In the case of cybersquatting or infringement abroad, identification is undoubtedly a decisive chip. An enterprise may apply to the relevant competent authorities for revocation or protection; Compared with ordinary trademarks, ordinary trademarks can only be protected by law in the categories of goods or services that are allowed to be registered and enjoy the exclusive right to use trademarks; However, due to its originality and distinctiveness, it has obtained different degrees of cross-class protection. Cross-category protection: According to the law, it is not protected by all categories, only that it can obtain different levels of cross-category protection, that is to say, it can obtain different levels of cross-category protection according to its popularity. Judicial protection: the judicial protection of rights can be divided into two levels: one is the protection in the registration stage, and the other is the protection in the trademark infringement stage after registration. The protection of having redundant generic trademarks is also upgraded from generic trademarks.