Zhonghui Design (a professional logo design company) answers,

Bank logos have some unique characteristics, which not only make them visually attractive, but also convey the ideas and development directions pursued and expressed by banks. The following are the common features of several bank logos:

1. Steady and dignified: because banks represent capital, trust and security, their logo design will obviously emphasize stability and security. Steady overall shape, pure color and clear font all reflect the nature and charm of the bank logo.

2. Differentiated design: Although sedate and dignified is the main tone of the bank logo, every bank hopes to extend its own characteristics and highlight its differences on this basis to improve its market competitiveness. This kind of differentiated design is often manifested in special typesetting or combination methods, such as rejecting the simple mode of "rectangular box+word" and adopting abstract patterns and exquisite fonts.

3. abstract and symbolic: bank signs often use abstract patterns representing stability, trust, growth and professionalism to match fonts. This kind of design is more suitable for brand communication on a global scale, and also conforms to the common manifestations of abstract aesthetics in the design field.

4. color meaning: the main colors of bank logo are pure blue, green, yellow and red. With the help of unconventional color combination techniques (such as reverse color matching and depth matching), a message of high quality, high efficiency and high innovation is effectively conveyed.

5. Simple and clear: As the development channels are more and more diversified, the bank logo has to adapt to a wider range of platforms. In order to be easily recognized in different scenes, bank signs often keep a simple and clear style. Simple design can make the logo easy to read and remember, and provide better user experience.

to sum up, the design of bank signs usually highlights their characteristics of stability, professionalism and leading the trend of the industry. They are often small in size and easy to identify, and the color scheme is generally similar, replacing the characters and elements in nature, and adopting the combination of symbols or letters. If properly designed, these bank signs can become a complex, powerful and dynamic visual language.

original logo design of Zhonghui Design

The above are the answers provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), hoping to help you.