What is the general process for trademark registration in Beijing? What should be done to register a trademark in Beijing? The editor has brought you relevant knowledge about "registering a trademark in Beijing", which may include you. required. Detailed process for registering a trademark in Beijing

Trademark registration process 1. Formal review

After formal review, the application procedures are complete and the application documents are filled in as required, the Trademark Office will issue an acceptance notice.

If the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection will be issued and returned, and the application date will not be retained.

If the application procedures are basically complete or the application documents basically comply with the regulations, but if supplements and corrections are needed, the Trademark Office will issue a notice of supplements and corrections to the trademark registration application. If the applicant makes corrections within the time limit and returns it to the Trademark Office, the application date will be retained; if the applicant fails to make corrections or makes corrections beyond the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.

Trademark registration process 2. Substantive examination

After passing the formal examination, the trademark application enters the substantive examination. After substantive examination, any trademark application that complies with the relevant provisions of the Trademark Law will be initially reviewed and approved by the Trademark Office and announced.

If the application is rejected, a rejection notice will be issued to the applicant.

If the Trademark Office believes that the contents of the trademark registration application can be revised, it will issue an examination opinion. If the applicant responds within the time limit, the Trademark Office will continue the examination.

For trademarks that have been preliminarily approved after review, the China Trademark Office will announce them in the "Trademark Announcement".

Within three months from the date of announcement, anyone can object to a trademark initially approved by the China Trademark Office.

If there is no objection or the objection is ruled not to be established, the China Trademark Office will approve the registration, issue a trademark registration certificate, and announce it in the "Trademark Announcement"; if the objection is ruled to be true, the registration will not be approved.

Request for review

If the applicant is dissatisfied with the Trademark Office’s rejection of the trademark registration application during the trademark registration process, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision on whether to grant registration or not, and notify the applicant in writing. If the party concerned is dissatisfied with the Trademark Office's objection ruling, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision and notify the parties in writing. What conditions should a good Beijing trademark have?

A good trademark should at least meet the following five conditions:

1. Obvious marking. The trademark should be simple and distinctive, and should be significantly different from other people's registered trademarks so that people can understand it at a glance and never forget it. Do not deliberately imitate or allude to the names or graphics of others, especially well-known trademarks, and try to avoid choosing flowers, birds, fish, insects, pavilions, famous mountains and rivers that people have long used in "botanical gardens", "zoos" or "building complexes". etc., and which ones with stronger narratives have actual meaning? Weak trademarks?.

2. Wide adaptability. The name or graphic of a trademark must adapt to the trademark laws of various countries, consumer psychology, languages, customs, and religious beliefs of various ethnic groups; it must also adapt to various occasions (such as packaging and decoration, various advertising media, amplification, Used in reduction, hollow, three-dimensional), etc. If a trademark is acceptable when used normally, but when it is used in a smaller size for some reason, due to the imbalance in the size of the trademark pattern, the original small characters are reduced to a blurry thin line that is unrecognizable. This kind of trademark cannot be called a trademark. For a good trademark.

3. Ingenious symbolism. Trademarks cannot directly express the quality, main raw materials, functions, uses and other characteristics of the goods, nor can they be exaggerated or deceptive. However, trademarks cannot be far away from the fundamental attributes of the goods. Therefore, a good brand name should be rich in profound connotations and meanings, and be cleverly symbolic, such as "Hui Alai" brand sneakers, "Bailing" brand electronic keyboard, "Mitsubishi" brand automobiles, etc.

4. High degree of artistry. The shape of the trademark must be beautiful, novel and attractive, and have a unique artistic style, so that consumers can enjoy artistic beauty and make the goods marked with the trademark a good target for purchase.

5. Convenience of publicity. As the saying goes: "Good wine also depends on shouting". Therefore, in addition to the above requirements, a good trademark should also be easy to call, easy to write, and easy to combine with clever language as the main sentence of advertising for advertising, such as "Golden Eagle" Tub, Tub Elite?, etc.

It can be seen from this that wild cursive Chinese characters are not convenient for writing and memorization, and separate graphics are not convenient for calling and advertising, so they are not suitable for use as a trademark alone. How to register a Beijing trademark name?

1. Introduce the descriptive formula

This is the most commonly used method. The terms used in this method are plain and popular. Some introduce the place of origin, such as Shanghai, Qingdao, and Tianjin; some introduce the effects, such as: Shenli, Yishili, Forever, Yongfang, Jianmin, and Ruyi.

2. Metaphoric type

The characteristic of this method is that the name is a metaphor, which refers to a certain aspect of the product, such as: the name of the TV, "Changhong" means brilliant , "peony" means bright, "peacock" means colorful.

3. Implication

The characteristic of this method is that although the name is not a metaphor, it can vaguely reveal more other information. For example, "华日" implies the Japanese technology of the product, "aerospace" implies cutting-edge technology, "manly" cigarettes imply a certain style standard and value orientation, and Yuyang brand blanket implies the material of the blanket.

4. Symbolic style

The characteristic of this method is that the name can give people rich associations. For example, the Great Wall symbolizes a creative spirit, and the Yellow River symbolizes the antiquity of the Chinese nation. These are relatively concrete symbols. Some are more abstract, such as "double ring" and "triangle", which can only be left to consumers to freely associate and have different opinions.

5. Authoritative style

The characteristic of authoritative style is naming with authority. Or borrow celebrities, such as "Li Ning Pai", "Xinghai Pai" or self-proclaimed authority, such as "Tianwang Pai", "Bawang Pai".

6. Blessing style

The characteristic of wishing style is that the name has an auspicious and festive color. Such as "good luck", "big fortune", "happy success", "double happiness" and so on.

There are many naming methods. Here is a rough list of the most commonly used ones. The specific application must be handled flexibly according to the actual situation.

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