About tourism business plans
In the ever-improving society, more and more people will use business plans. Business plans will not only enhance the entrepreneurs' own confidence, It will also enhance the confidence of investors and partners in entrepreneurs. What kind of business plan is effective? The following is a tourism business plan I compiled for you. You are welcome to share it.
Tourism Business Plan 1
Company Introduction;
Over the years, with the increase in China’s popularity, more and more people have begun to pay attention to China’s Culture and development, but there has been a lack of companies in the motherland that provide integrated and modern services for foreign tourists with "minor languages". This is why many foreign friends with "minor languages" cannot fully appreciate China's culture and landscape. Our company provides integrated and thoughtful services to foreign tourists, so that tourists can fully enjoy China's mountains and rivers.
On the other hand, our company also accepts domestic tourists and wins the trust of customers with its considerate service.
Market overview;
With the development of society, tourism has become one of the industries with the strongest momentum and largest scale in the global economy. The industrial status and economic role of tourism in urban economic development are gradually increasing. The role of tourism in stimulating urban economy, driving social employment, and promoting culture and environment has become increasingly apparent. Tourism is one of the pillar industries of China's economic development.
China’s tourism industry still maintains rapid growth, with all three major markets growing. The city received 124.9421 million inbound tourists throughout the year (including 49.9134 million inbound overnight tourists, an increase of 6.6% over the previous year), and achieved US$33.949 billion in foreign exchange income from international tourism, an increase of 3.9% and 15.9% over the previous year respectively; the number of domestic tourists 1.394 billion people, with revenue of 623 billion yuan, an increase of 15.0 and 17.9 respectively over the previous year; the number of Chinese citizens traveling abroad reached 34.5236 million, an increase of 11.3 over the previous year; the total tourism revenue was 893.5 billion yuan, an increase of 16.3 over the previous year, which is equivalent to 4.27 of GDP. , is the first year of China’s “Eleventh Five-Year Plan”. This development trend in the first year is undoubtedly a good start for China's domestic tourism development during the "Eleventh Five-Year Plan" period.
From January to November, the number of tourists received by major cities in China was 39,970,340, an increase of 13.37% compared with the same period last year. Among them, it received 23,330,404 foreign tourists, 11,176,899 compatriots from Hong Kong, 722,831 compatriots from Macao, and 4,740,206 compatriots from Taiwan. From January to November, the number of foreigners among Chinese inbound tourists was 23,938,139. Among them, 6,434,616 people came in for meetings or business activities, 12,049,859 people came in for sightseeing, 72,866 people came to visit relatives and friends, 2,122,858 people came in as service employees, and 3,257,940 people came in as other people.
As an emerging industry in the national economy, China’s tourism industry has clarified the basic guidelines for development and construction in its early stages of development. On the one hand, it insists on opening up to the outside world and widely attracts funds from all walks of life at home and abroad; on the other hand, it makes full use of social resources and encourages the state, collectives and individuals to invest in the construction of tourism projects. This open investment policy has promoted the activity of China's tourism investment market and the improvement of tourism reception capabilities, creating conditions for the prosperity and development of the tourism industry. Although there are still many problems and obstacles in the development of China's tourism industry, especially the low degree of marketization of the tourism management system and investment mechanism, overall, the investment environment of China's tourism industry is showing a trend of continuous optimization.
In the next 10 years, China's tourism industry will maintain an average annual growth rate of 10.4, of which personal tourism consumption will grow at an average annual rate of 9.8, and the growth rate of corporate/government tourism will reach 10.9. By 2020 , China will become the world's largest tourist destination and the fourth largest source of tourists.
The ratio of total tourism revenue to China's GDP will increase from 5.44 to 8. Therefore, as one of the six emerging consumer hotspot industries, the tourism industry will have significant investment opportunities in the next few years.
Industry Analysis
China Investment Consulting Network News Affected by the international financial crisis, my country's tourism industry has also declined. In the face of crises and difficulties, the China National Tourism Administration has followed the unified deployment of the central government. , strengthen confidence, face the difficulties, and have taken and will take a series of measures to actively respond to the complex situation facing the tourism industry.
According to reports, these measures mainly include:
First, seize opportunities, attract various types of funds, and increase investment in tourism infrastructure, especially public service facilities. .
The second is to vigorously develop domestic tourism, promote the development of a number of high-level tourist attractions, develop a number of tourism leisure vacation products, and promote domestic tourism consumption.
The third is to actively carry out international cooperation, carry out extensive exchanges and cooperation with countries and regions around the world, and with international tourism organizations including the World Tourism Organization, to promote the exchange of tourists and achieve win-win cooperation.
The fourth is to promote the capacity building of the tourism industry, promote institutional reform and mechanism innovation, enhance the industry's ability to respond to crises and fight risks, and comprehensively improve the quality, structure and efficiency of the tourism industry.
The fifth is to further standardize the order of the tourism market and maintain the stability of the workforce. In the industry analysis, the basic characteristics, competition status and future development trends of the selected industry should be correctly evaluated.
Main products and business scope;
Focus on foreign tourists Mainly, taking into account Chinese tourists
Due to the rapid development of China's tourism industry in recent years, there are great restrictions on foreign "minor language" tourists, and there is a lack of professional minority language tourism companies. The company's integrated business purpose is to provide a convenient travel environment and pleasant travel experience for foreign friends who speak small languages.
The main goal is to provide integrated services for tourists.
Personnel and organizational structure
Mainly include: one translator each for English, Korean, Japanese, German, Spanish, Russian and French
In the company Early stage: including one translator of each type, a tour guide with relatively proficient knowledge and proficiency in relevant laws, and an assistant and accountant with relatively good organizational skills;
Mid-term development: increase the quantity and quality of translators , establish its own training base; establish an institution to create a distinctive corporate culture; establish a specialized financial management system.
Later stage of development: Find some professionals to help establish a professional company system.
Market forecast
should include the following content:
According to the complaints of many people from minority languages ??“spending so much money, but not having fun”, this This integrated service method will definitely be warmly welcomed; and there are not particularly many people engaged in minority language tourism, nor are they particularly professional, so the competition pressure is not too great, and there is enough space to develop your own company, which will definitely The company will have its own social status and social foundation soon after it goes public. Moreover, it is mainly focused on foreign tourists. It can be combined with foreign tourism companies to easily win funds and support.
Marketing strategy
Since the company has mainly focused on foreign tourists since its listing, the marketing strategy network is the main means.
1. Contact well-known networks in these foreign countries and publish your own tourism purposes and tourism advantages on their networks;
2. Launch your own characteristic blog to attract people in the form of a blog Tourists;
3. Regularly publish some of your own travel content on domestic travel websites to attract domestic tourists.
An incorrect understanding of the market is one of the main reasons for business failure.
Financial planning
Organizational expenses within 5 years: 50,000 yuan; salary: 200,000 yuan; venue rental and product promotion: 80,000 yuan;
Profit within 5 years: domestic tourist income: 80,000 yuan; foreign tourist income: 160,000 yuan.
Risk and risk management
Since the company has just been listed, there will definitely be many problems, such as connections and funds. This requires you to bear the financial problems yourself, and you must also actively contact relevant people. Talent, expand your world. Although there are great risks, you can reduce your risks through partnership.
If possible, I would basically stabilize my company within five years, but this requires a lot of effort. At the same time, we must constantly seek close partners from our peers to start a business together.
If it fails, there may be an economic loss of about 100,000 yuan and a loss of five years of time. This is a huge loss!
If successful, continue to do it, exaggerate the size of the company, and gradually increase the degree of rationalization during the period.
No surprise, the company has good development prospects, but in the later stage, as people understand this segment, competition in this industry will become increasingly fierce.
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Stage Six: Check
You can check from the following aspects:
(1) Does your business plan show that you have experience in managing a company? .
(2) Whether your business plan shows your ability to repay the loan.
(3) Does your business plan show that you have conducted a complete market analysis?
(4) Whether your business plan is easy for investors to understand. The business plan should have an index and table of contents so that investors can easily refer to each chapter. You should also ensure that the flow of information in the directory is logical and realistic.
(5) Do you have a plan summary in your business plan and put it at the front? The plan summary is equivalent to the cover of the company's business plan, and investors will read it first. To keep investors interested, the plan summary should be written in an engaging way.
(6) Whether your business plan is grammatically correct.
(7) Whether your business plan can dispel investors’ doubts about the product (service).
If necessary, you can prepare a product model. Tourism Business Plan 2
1. Company
Establish Nanshan Tourism Food Development Co., Ltd. and propose the company to provide clean, hygienic and portable vegetarian snacks for guests who come to Nanshan to worship Buddha ( Hereinafter referred to as Sudian). Create the Nanshan vegetarian brand and realize the industrialization of Nanshan vegetarian culture.
The development of vegetarian food series includes:
Popular type: mung bean vegetarian cake, coconut vegetarian cake, pumpkin vegetarian cake, etc., which can be taken at any time, the sales starting point is low, and can be accepted by ordinary people .
Mid-range gift: "Buddha's Hand for Lucky" (to be named) portable take-out gift.
Exquisite gifts: "Nanshan Bu Lao Su" deeply explores the longevity culture of Nanshan. "Nan Shan Bu Lao Su" means longevity than the Nanshan Bu Lao Pine, and is mainly promoted to the birthday party market. This series of food has become not only a Buddhist snack with local characteristics, but also a good product to pay homage to the Buddha and give as a gift to relatives and friends.
2. Market
2.1 Overview:
The annual reception volume of Nanshan Scenic Area has exceeded 2 million. Tour Nanshan, travel strategies and tour guides on the Internet Recommended, vegetarian food is a must-eat, it is the most real and personal experience for guests of Buddhist culture.
2.2 Market Opportunities:
The restaurants that currently provide vegetarian options mainly include Tan Yue Yuan, Yuan Qi Lou, and Nanshan Yingbin Hotel Vegetarian Restaurant. After nearly ten years of operation, they have accumulated Although the supply of vegetarian products in the entire scenic spot is lacking in services, the service form is too single. The above-mentioned restaurants mainly provide in-store services during lunch hours, although the number of customers during this period is the highest and accounts for the largest proportion of meals. , but a small number of guests entering the park during other periods may not receive services, and out-of-store services, portable services, and take-out services are blank.
Although vegetarian snacks are Buddhist snacks and snacks cannot replace the main meal, they can also be used as a carrier of Nanshan vegetarian culture and a useful supplement to the main meal, allowing guests to take them at any time regardless of etiquette or time. Even customers who have used vegetarian food can take a few boxes back as gifts to relatives and friends, spreading the healthy and green vegetarian culture to customers who cannot come to Nanshan in person. Our products enter the market at this point, improve the existing service system, and provide customers with more choice space.
3. Project background
At present, domestic vegetarian brands include Xiamen Nanputuo vegetarian cakes, Shaolin Temple vegetarian cakes, Jiuhuashan vegetarian cakes, and Putuo Mountain Guanyin cakes, all of which are local tourist foods. , the most well-known is Xiamen Nanputuo Sudian. It originated from the vegetarian snacks and entered the market in independent packaging in the 1990s. After nearly two decades of development, it has now become a Xiamen tourist specialty and business card-like product. Guests traveling to Xiamen must bring a few boxes as gifts for relatives and friends. The main sales channel relies on sales in scenic spots. Several other brands have also emerged in recent years with the development of Buddhist tourism and entered the market for industrial application. The emergence of Sudian is inevitable.
Take Nanputuo Sudian as an example. At present, scenic spots are developing in a large-scale direction. Even if a group tour is just a quick tour, it will take nearly two to three hours, and individual tourists will take even longer, and energy is lost quickly. In the temple dojo, even if the guests are hungry, they are not willing to eat at will. As the saying goes, "worship the Buddha and eat vegetarian food, the Buddha will enter the heart." If the guest eats other meat products that are not in harmony with the atmosphere of the entire scenic spot, it will also be tabooed by other guests. We provide guests with delicious food. The cheap vegetarian snacks can satisfy hunger and avoid embarrassment for guests. This shows that vegetarian snacks have the dual attributes of commodity and culture. As a commodity, it can meet the dietary needs of guests. As a culture, it can satisfy people's curiosity about the life of monks. At the same time, it also accumulated the background of Buddhist food culture for thousands of years.
At the beginning of our establishment, we learned from Nan Putuo’s successful experience and model, which allowed us to accelerate development and better serve our guests. Reduce the risk of failure and bring products to market faster. And we have an advantage over other brands. Several other brands only rely on the Buddhist vegetarian cultural background, but Nanshan also has a longevity culture. By integrating the two cultures, deeply exploring the cultural connotation, and strengthening the interaction between products and culture, we can develop More competitive products. It is also in line with the concept of "Pan Nanshan" and Nanshan's strategic goal of "second entrepreneurship".
4. Target Market
We have positioned our target customer groups in the following types: The first type is customers who have eaten vegetarian food and are satisfied with vegetarian food or vegetarian dishes. Take a few boxes as gifts for relatives and friends; the second type is for guests who have missed meals due to travel or do not have enough time to have a proper meal, and try a few vegetarian snacks to make up for it; the third type is for guests who have no ability to consume vegetarian food, and taste the vegetarian snack experience Vegetarian culture.
5. Sales channels and strategies
In the early stages of development, retail sales were mainly adopted. Promote and sell popular vegetarian cakes with a low starting point, focusing on on-site sales in scenic spots. Targeting different customers, combined with spatial layout, form core sales areas, specific areas and multiple sales points.
Add vegetarian cakes to the snack recipes of vegetarian restaurants, put up promotional posters in the restaurant environment, and through appropriate guidance, let guests taste freshly baked vegetarian snacks for free at the first time. The main products are Mung bean vegetarian cake is fresh and crispy in taste, not sweet and not greasy, and melts in the mouth. It can not only replenish energy, but also cool down and clear away heat, allowing customers to form a preliminary understanding of the product.
Set up exclusive sales points in Penyue Garden and Yuanqi Building, with Penyue Garden and Yuanqi Building as the core sales areas, and the entrance and exit of the scenic spot as the specific sales area, close to the final consumers, taking into account the convenience of guests and the large passenger flow, so that The products are sold in every convenience store in the scenic area, making it convenient for guests to purchase at any time.
Strengthen publicity, expand the overall influence of Nanshan vegetarian culture through three-dimensional publicity, deeply explore Nanshan’s vegetarian culture, post on travel websites and travel guides, promote Nanshan vegetarian dishes, and invite online promoters Increase the popularity of Nanshan Sudian.
Word-of-mouth marketing, well-known food websites, such as "Dianping.com" and "Word-of-mouth.com" allow customers to participate in reviews, achieve interaction between products and guests, and deepen tourists' impressions.
Add the development history of Nanshan food culture and related Buddhist allusions in a prominent position to increase literary interest.
Promotion: Carry out promotions and publicity in commercial centers with high traffic such as pedestrian streets and Marriott supermarkets, and take advantage of folk festivals such as the Dragon Boat Festival, Double Ninth Festival, Mid-Autumn Festival, Buddha Bathing Festival, Bon Festival, and Laba Festival. Marketing products for major Buddha festivals.
6. Company Strategy
1. Company Overview
Nanshan Tourism Food Tourism Development Company is an enterprise mainly producing Nanshan vegetarian series of food. BTG Nanshan Management Company signed a management agreement with the strategic goal of jointly creating a world-famous Buddhist cultural mountain and realizing the industrialization of Nanshan vegetarian culture.
2. The company’s overall strategy
Let Nanshan Sudian become a famous brand product of Sanya tourist food within five to eight years.
3. Company mission
To provide consumers with clean and hygienic Buddhist specialty food.
4. Development strategy
Initial stage: (1-3 months) the popular plain cake series is introduced into the market;
Development period: (3-6 months) Months) Increase visibility, establish and improve sales channels;
Mid-development period: (6-13 months) Establish brand image, introduce mid-range gifts to the market, and improve sales models;
Maturity period: (13-2 years) Enhance the brand image, strengthen online marketing and promotion, add equipment, improve packaging specifications, and increase intangible assets;
Improvement period: (2-3 years) further improve sales channels and launch products during festivals Products enter the local market in Sanya;
Long-term: (3-10 years) Expand market share, increase investment, pay close attention to quality, continue publicity, and strive to become a "famous spot in China".
7. Products
Ensure product quality, develop a variety of products to make them suitable for customers at different economic levels, and produce a variety of flavors for customers on the basis of highlighting core products. Customer choice and continuous innovation not only provide tangible food, but more importantly, represent our perfect service and focus on the concept of health and longevity.
Packaging:
Using standardized packaging. Under the premise of unified identification, different products and specifications use different packaging that is easy to identify, opening up the grade space and making it convenient for customers to purchase, identify and use.
Service:
Introduction period: Improve the service level of service personnel through training and communication;
Maturity period: Service personnel promote product concepts and let customers Understand product features.
8. Brand
For a single brand, establish a trademark protection network. Improve the reputation and establish a good public image.
Production management:
Production requirements:
Staff: the best production technicians and pastry chefs.
9. Production address
During the introduction period, it will be located in the Nanshan Scenic Area. After the production is expanded, the location will be selected in Sanya. This can reduce production costs, and will be shipped to the scenic area for sale after packaging.
10. Investment Analysis
I am willing to make a personal investment and the Nanshan Scenic Area Management Company will become a shareholder under the brand name and conduct product supervision. The share division will be decided after discussion. ;