The differences between Apple's Apple Direct Store and Apple's authorized dealers are: the decoration style of the store, the choice of geographical location, the quality of employees, the size of the venue, etc.

According to Apple's requirements, the signboard at the door of an authorized Apple store can only have the name of the dealer company+Apple logo+ the logo of the authorized dealer, and the words Apple, Retail, Monopoly, Experience Store and Experience Center can never appear on the door. These are authorized stores. Not an authorized store, for the convenience of operation.

The words "Apple Monopoly", "Apple Authorized Store" and "Apple Experience Store" are often written. In fact, most people think that these are authorized stores, but the opposite is true. A regular authorized store should look like this. However, the door of an APPLE direct store usually simply hangs a large Apple, APPLE STORE. There is no introduction of any words.

Related information There will be direct Apple stores only in the northern, southern and provincial capitals in China. Other cities are generally Apple authorized stores. At present, there are 41 Apple direct stores in China, covering 2 cities across the country. Apple users in other cities enjoy after-sales service through Apple Authorized Service Center.

the difference between the facilities and environment in authorized Apple stores and direct Apple stores. Direct Apple stores are authentic Apple stores and direct Apple stores. Authorized store: generally, it is an organization that authorizes after-sales maintenance, and it is of the same nature as joining. The authorized point is authorized by the authorized seller, but the signboard sign also needs to be made according to Apple's regulations, and the software for indoor decoration and display is also required. Direct store is a store directly managed by Apple, which is standardized in all aspects.

The direct store was designed by Apple himself, and Apple's demo prototype is more abundant, which is more convenient for customers to experience. In order to save costs, authorized stores will not be so complete in the demonstration prototype.