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BURBERRY short file

◆ Burberry (BURBERRY) brand history:

BURBERRY (BURBERRY) is a British national treasure brand. It was founded by a 21-year-old Founded by British young man Thomas BURBERRY. For more than 100 years, BURBERRY has become the brand that best represents British temperament. In the early days, BURBERRY only provided outdoor and military clothing. In 1880, Thomas BURBERRY invented "Gabardine", a waterproof and breathable fabric, and obtained a patent in 1888. It designed and manufactured raincoats for the British officers at the time. King Edward The seventh emperor later ordered BURBERRY's patented raincoat to be used as one of the British military uniforms. In 1911, BURBERRY became world-famous by providing travel clothing for Ronald Amunden, the first traveler to conquer Antarctica.

The trench coat designed by BURBERRY in 1890 has been an enduring trend. After World War I, BURBERRY trench coats became the favorite of many celebrities, including Audrey Hepburn and Humphrey Bogart, the leading actor and leading actress in "The Spies of North Africa" Ingrid Bergman. The knight trademark created by the BURBERRY brand in 1901 has become a well-known symbol.

Secondly, of course, we have to mention the BURBERRY check pattern created in 1924: BURBERRY Check "Nova", with beige base, red, camel, black and white plaid, which has also become BURBERRY's classic representative pattern . This plaid pattern first appeared on the lining of Burberry's windbreaker. After it was registered as a trademark in 1967, it was widely used on other Burberry products, such as umbrellas and luggage.

BURBERRY has always been loved by the royal family, and became the royal brand in 1955 and 1989 respectively. In 1997, due to changes in management and the joining of current CEO Rose Marie Bravo, BURBERRY's direction changed. It has always been mainly providing clothing for the royal family and older celebrities, as well as multiple levels of customers, further expanding the customer network.

In 2001, under the leadership of creative director Christopher Bailey, BURBERRY launched the Prorsum high-end men's and women's wear series, which not only injects new finishes into the classic wet and dry jackets and plaid patterns, but also establishes a new fashionable image for the brand. , wash away the old image of the past.

In addition, new colors were added to BURBERRY Check at that time - black and red plaid, and supermodels Kate Moss and Stella Tennant were invited to wear BURBERRY Check bikinis to take photos, which also brought BURBERRY, which was once at a low ebb for the brand, The resurgence doubled sales and led to the highest sales year in 100 years.

In 2003, BURBERRY also launched a new series named after its founder Thomas BURBERRY, providing younger and more fashionable lightweight clothing, further promoting the brand to the young taste group.

BURBERRY is deeply loved by Asians, and Japanese people are even more attracted to it. In view of the appeal and popularity of the Japanese market, BURBERRY specially uses a franchise cooperation method to allow Japan to produce locally designed, brighter, younger and cheaper BURBERRY blue label and black label series. Its products are only sold in Japan, and even the United Kingdom, which is its headquarters, cannot provide retail services for these two series of brands.

Different from BURBERRY London's calmness and thickness, BURBERRY Blue Label gives people a light and simple feeling, so many girls also love Blue Label and Black Label products.

◆ BURBERRY Brand Profile:

Chinese name: Burberry, also translated as: Burberry, Burberry

English name: BURBERRY

Country: United Kingdom

Company Headquarters: London, United Kingdom

Year of Creation: 1856

Founder: Thomas BURBERRY

Product series: men's clothing, women's clothing, children's clothing, women's perfume, men's perfume, accessories, glasses

Design style: British classic

Current designer: Christopher Bailey, 2001 to present

◆ BURBERRY official website:

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