With the establishment and continuous improvement of the socialist market economic system, how to make better use of the competition mechanism under the conditions of market economy to strengthen environmental management will become the focus of people's attention. Under the condition of socialist market economy, every consumer affects the development of enterprises with his own choice of goods, and plays a regulatory role in the environmental behavior of enterprises. The decision-makers of each enterprise also study how to cater to people's environmental consumption psychology and how to overcome new non-trade tariff barriers according to people's requirements for the environment. In order to promote the transformation of enterprises from compulsory governance to autonomous governance and meet the needs of international trade exchange, China started after 1992 UNCED. 1In August, 993, China officially confirmed the environmental logo pattern, which consists of green hills, green waters, the sun and ten rings. Its central structure represents the environment on which human beings live; The ten outer rings are closely connected, indicating public participation and environmental protection; At the same time, the word "ring" in ten ring is the same as the word "ring" in the environment, which means "the whole people unite to protect the environment on which human beings depend". The determination of environmental logo graphics provides the possibility for environmental trademark protection. 1994 May 17, China Environmental Label Product Certification Committee was established. It is the 13 product certification institution authorized by the State Bureau of Technical Supervision, and the only legal institution that certifies environmental label products on behalf of the state, thus ensuring the certification of environmental label products in China. After several years of efforts, China's environmental label product certification system has initially taken shape, and environmental label product certification has entered the next track. The influence of environmental labeling is also growing, and more and more products have passed the certification, which shows that the environmental labeling work in China has gradually taken root in people's hearts and become an important part of people's participation in environmental protection. Environmental labels, also known as green labels and ecological labels, refer to certificates issued by government departments, public organizations and private organizations to relevant manufacturers according to certain environmental standards, which prove that the production, use and disposal processes of their products meet the requirements of environmental protection, are harmless or rarely harmful to the environment, and are conducive to the regeneration and recycling of resources.

Environmental labeling work is generally authorized by the government to environmental protection agencies. Environmental labels can prove that products meet the requirements, so they have the nature of proof; The logo is applied for registration by the chamber of commerce, industry or other organizations, and has the ability to identify and guarantee the goods using the certificate, so it is authoritative; Because only the labeled products are certified, it is specialized; Considering the improvement of environmental protection standards, the logo needs to be re-marked every 3-5 years, which is time-sensitive; The proportion of products marked on the market should not be too high, so there is still a proportion limit.

China's environmental signs are composed of green hills, green waters, the sun and the 10 ring. The central structure represents the environment on which human beings depend, and the peripheral 10 ring is closely combined, indicating public participation, which means "the whole people unite to protect the environment on which human beings depend".