Founded in the early 1980s, Hyundai is a very influential it company in Korea. Its product line is very rich, covering hardware (desktops, laptops, servers, network products, data storage, display devices and digital entertainment products), software, online games and other products.
2. Hyundai has been committed to product development and OEM business in Korea. It is an important casting partner of high-end digital products of many international brands. The production of monitors is also one of the Group's businesses. Modern monitors are rare in China. They are modern digital electronic products, mainly used in assembly machines.
Extended data:
Modern digital electronics: at present, the global sales volume ranks second. The main suppliers of global original equipment manufacturers are IBM, HP and Dell. The main domestic customer is Lenovo, and its memory production area is currently in the United States and South Korea.
1, brand advantage
Korean Hyundai brand is very famous in Chinese mainland. By the end of 2002, a sample survey of China 100 large, medium and small cities showed that the brand awareness of Hyundai Motor reached 83.7%. Modern products invested in Chinese mainland always maintain the image of high-tech and high-end products. It is an outstanding representative of Korean enterprises in the mainland.
2. Technical advantages
Modern digital electronics has been engaged in the research and development and production of computers and related products for more than 20 years, and is a very professional hardware equipment supplier. Hyundai has five R&D bases in the world, which are located in San Francisco, USA, Tokyo, Japan, Hsinchu, Taiwan Province Province, Seoul, South Korea and China. These five R&D bases have established the R&D position of modern digital electronics industry. Concentrate.
3. Capital advantage
In 2002, Hyundai Group ranked 35th among the top 500 enterprises in the world. In 2002, modern electronics alone achieved sales of $4 billion. It provides a strong backing for the development of modern digital technology. Modern Digital Electronics Shanghai Co., Ltd. plans to invest 60 million US dollars, with the first investment of100000 US dollars.
In March 2004, another $85 million was invested to establish a North China and overseas export base in Binzhou, Shandong. Hyundai Motor will build a truly localized international brand based on Shandong and domestic markets.
4, product positioning
Modern digital takes "digital e-life" as the slogan, focusing on the next generation, serving all mankind and bringing real digital life to users. Pay attention to scientific research investment, be customer-oriented, devote to the in-depth development and manufacturing of digital electronic products, and gradually become the world's leading supplier of digital electronic products.
Baidu Encyclopedia-Hyundai Group (Korea Hyundai Group)