Anta (China) Co., Ltd. is a limited liability company wholly owned by Hong Kong Anda International Investment Co., Ltd., which combines the honors of "China Famous Trademark", "China Famous Brand Product" and "China Quality Inspection Exemption Product", and its sales performance ranks among the top in China, and the comprehensive market share of sports shoes ranks first among similar products in China for many years.
Anta is a pioneer of sports science in China. In 2005, Anta took the lead in establishing the first sports science laboratory in China's sporting goods industry, devoted to the research of sports mechanics, aiming at improving the sports performance of China athletes and promoting the development of sports in China. "Innovation and change" is the unremitting pursuit of Anta people. In terms of scientific and technological innovation, Anta has won many national patents and become one of the makers of sporting goods industry standards.
Anta is a practitioner of the monopoly system of sporting goods sales. In 200 1 year, Anta took the lead in establishing a monopoly system for sporting goods in China, and completed the transformation from single product production of sporting goods to comprehensive brand operation. Up to now, Anta has 4,000 stores in China, established the most perfect marketing network covering the first, second and third lines in China, and has become a leader in the sporting goods industry.
Anta is a loyal partner of various professional competitions in China. The rapid development of sports in China has brought infinite opportunities to sports brands. As a loyal partner of China Sports, Anta has long supported China Men's Basketball Professional League (CBA), China Men's and Women's Volleyball League and China Men's and Women's Table Tennis Super League. Because of its support for sports events in China, Anta is known as "the engine of China League".
It was not called Anta before, but it was registered by others after the brand was made, and later it was changed to Anta's.