Brand naming principles of business men's wear
1. conforms to the brand core positioning.
Every brand has its own positioning and value orientation. The brand name must conform to the enterprise attributes, express the brand positioning and value, and facilitate the integration and dissemination.
2. Differentiate from competitors
The competition of enterprises must be differentiated. In other words, provide a "different proposition" than competitors. With the improvement of quality of life and the strengthening of people-oriented consciousness, consumers require products to reflect their own personality. If there is no differentiation, the brand will be submerged in the "People's Wang Yang Sea" and become a "comrade".
3. Aesthetic personality in line with the target customer value
The consumption pattern has entered the era of multi-variety and small batch. Even people in the same community have different motivations and feelings when consuming similar products. If enterprises can't take new measures to segment the market, adopt two-dimensional and three-dimensional strategies to create segmentation, meet the differences of target customers, and still follow the "integration" strategy without segmentation in the plane era, then they will die. The brand name must conform to the aesthetics of the target customers.
4. Match visual patterns and symbols.
Set the saddle on the right horse. After you have a good name, you need a matching pattern and symbol. "A successful symbol or symbol can integrate and strengthen the identity of a brand and deepen consumers' unique impression of the brand". For example, the hook-shaped trademark of "Nike" is full of movement and complements the name.
Brand naming skills of business men's wear
1. Unique
There are tens of millions of business men's wear brands, and their own business men's wear brands can show a special style with distinctive words, reflect an independent taste and style, and attract customers' attention.
Use auspicious words
People in China like good luck. Whether using auspicious numbers or words, it may bring unexpected results!
3. Cleverly borrowing allusions This is a unique way to name businesses by borrowing allusions in China.
4. Changing idioms can not only make customers know the characteristics of the brand at a glance, but also make them look elegant.
5. The brand name must be concise, easy to understand and easy to read. If the brand name is unfamiliar and awkward to read, it will not be easily remembered by customers. At the same time, the brand name should also make people look beautiful, and use some words that meet the aesthetic standards of China people. Don't walk sideways, it will be counterproductive to attract people with some dark, vulgar and offensive names.
What brand name is a good brand name?
The name of a company or brand is mainly reflected in the "brand strategy" for managers.
A loud, pleasant-sounding and even very auspicious name will help businesses to open up sales for their products, thus creating a "brand effect". When a product is introduced in a shopping mall or a store, it will inevitably be marked as a product of a company somewhere. Good products but bad names will naturally affect people's desire to buy.
Therefore, a good name that has penetrated into the market is conducive to merchants to use the brand that has been launched to drive the sales of other products.