Current location - Trademark Inquiry Complete Network - Trademark registration - Why is Converse’s logo blue?
Why is Converse’s logo blue?

Because it is a different series. The blue ones are classic Converse high-top canvas shoes, and the black ones are Chuck Taylor Converse high-top canvas shoes.

Converse shoes are divided into ALLSTAR series, ONESTAR series, STAR70 series, PROSTAR series, JACKPURELL (open smile) series, and SKIDGRIP series.

1. The ALLSTAR series is the oldest series of Converse, including low-top, high-top and boot styles. The Converse logo of low-top shoes usually only has the ALLSTAR LOGO on the bottom of the heel. High-top shoes have a circle printed on the eyelet area on the inside of the shoe, with the ALLSTAR trademark of a star inside the circle. Most of them are made of canvas, cowhide and other materials.

2. The JACKPURELL series (Open Smile) is one of Converse’s classic canvas shoes. It is named “Open Smile” because of its curved toe design, which is characterized by a concave shape at the toe. Stripes, the bottom is a thickened flat outsole. The LOGO at the bottom of the heel is the autograph of the designer "Jack Purcel". This is also the Converse logo of this shoe.

3. The ONESTAR series was formerly one of the Kimura series, and slowly evolved into the second and third generations of Kimura, etc. It was not until late 2003 that it was registered as a trademark of one of the series of this brand. 05 Registration is completed in the fall of next year. Its main feature is that the upper is made of pure cowhide. There is only a star pattern on both sides of the Converse logo and the word ONESTAR at the bottom of the heel. It is only available in low-cut styles and has laces and Velcro.

4. STAR70 series, the design of this series started in the 1970s. Its main feature is the star pattern on both sides of the upper, and there are two slashes on both sides of the star. In addition to ALLSTAR, there are other small English Converse logo patterns on the heel.

5. PROSTAR series. The Converse logo feature of this series is that there are stars and arrows on both sides of the upper. There is no LOGO at the bottom of the heel, but there are stars and Converse (Converse) at the top of the heel. ) in English.

6. SKIDGRIP series. Many people call this series "slip-ons" or sailor shoes. Its style design is derived from the shoes of sailors and sailors.