royalstar is a well-known home appliance brand in China.
Royalstar's leading products are washing machines and refrigerators, and it also involves diversified products such as small household appliances, solar water heaters, air source heat pump water heaters, kitchen and bathroom appliances, electric vehicles, and smartphones. Royalstar is a Chinese famous brand and a well-known trademark in China. It ranks 54th on the list of the most valuable well-known trademarks in China and ranks at the forefront of China's white home appliance industry.
With China's reform and opening up, after more than 20 years of market ups and downs, Royalstar has become the mark of a better life for a generation of Chinese people. Hefei Royalstar Sanyo Electric Co., Ltd. has the right to use the brands of refrigerators, washing machines, and microwave ovens. In March 2014, it established Royalstar Pinguan Home to create a one-stop comprehensive shopping platform integrating kitchen, bathroom, home decoration, building materials, and electrical appliances.
Royalstar's brand concept:
Royalstar is based on the new harmonious business spirit. It is a re-innovation and sublimation of Royalstar's original harmonious business spirit. Its meaning lies in harmony, which is the transcendence and sublimation of the original Heshang's concept of harmony. Just as a society can only progress smoothly in a state of harmony, an enterprise must also be in a state of harmony in order to continue to develop and pursue and achieve a harmonious state inside and outside the enterprise.
The Royalstar brand strives to build a harmonious relationship of sincere cooperation between the company and its employees, partners, dealers, and customers, and pursues win-win and value maximization for all parties involved. Advocate the fraternity spirit of loving the country, loving the enterprise, loving yourself, loving what you love, and loving the society, and encourage employees to have self-esteem, self-improvement, and self-discipline to serve the society, the enterprise, and themselves, and achieve common development.
The above content refers to Baidu Encyclopedia-Royalstar