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Why does the Market Supervision Bureau not allow the company name to be called Universe?

Because this text is used on designated goods/services, it is easy for consumers to misunderstand the goods/services.

The most basic function of a trademark is to identify goods and services. According to relevant laws and regulations, signs that are deceptive and may easily cause the public to misunderstand the quality and other characteristics of the goods or their origin shall not be used as trademarks.