Not necessarily. Although AIR is an iconic design element of Nike, not all Nike shoes must be printed with the word "NIKE". Some Nike shoes may only be printed with the word AIR, or may be printed with other Nike trademarks, such as Swoosh logos, etc.

Therefore, just because the word "NIKE" is not printed on the shoes, it cannot be judged whether the shoes are fake. If you want to determine whether this pair of shoes is authentic, it is recommended that you identify it from the following aspects:

Appearance details: Carefully observe the details of the shoes, including the design and design of the soles, shoelaces, tongues, etc. Whether the production meets Nike's quality standards.

Material quality: If you touch the material on the surface of the shoe, the genuine product will have a better feel and texture.

Trademark logo: Observe the trademark logo on the shoes, such as Swoosh logo, AIR word, etc. The genuine trademark logo will usually be clearer and more detailed.

Price: If the price is too low, it is likely that the shoes are fake.

To sum up, only through identification in multiple aspects can we more accurately judge whether this pair of shoes is genuine.