To confirm the authenticity of a brand, it is necessary to conduct a preliminary trademark search, including surfing Baidu to see if the name has been registered. In fact, there is a more formal and effective way, that is, to go to the trademark registration network for trademark inquiry. How to inquire about trademarks? The website is www.sbj.saic.gov.cn/sbcx/.

1. After entering, you will see this interface and click "I accept" to go to the next page.

2. click "trademark approximate query" to enter the following page.

3. Trademark registration is divided into industries, and different industries have different classifications. * * * is divided into 45 categories, and after 35 categories, it is service industries. Catering belongs to number 43, and educational services belong to number 41. Now, take the trademark "Korean-style fried beef with calf" as an example, enter 43 in the international classification, click Chinese characters in the query method, write the trademark name with Korean-style fried beef with calf, and click Query to get the results.

4 and 35 are advertising sales trademarks. All brands allowed to join must register advertising sales trademarks, otherwise they will bear legal risks. Therefore, after checking the 43 catering classification, you need to enter 35 in the international classification to find out whether this brand has been registered as an advertising sales trademark.

5. Low franchise fee scam: The company's main purpose is to sell equipment. Ming for joining, in fact, high-priced dumping X machinery and equipment. Many franchisees earn high profits by selling X machines and equipment at a high price in disguised form.

6. Rebirth fee scam: Many franchisees attract entrepreneurs to join under the guise of "Rebirth fee". When helping entrepreneurs prepare to open stores, the company will tell you that you need to purchase hundreds of thousands of goods before returning the franchise fee. I was not enthusiastic about you before signing the contract, but after signing the contract, I didn't discuss all kinds of overlord clauses.

7. Exaggerate the company's name: The more companies with international brands or foreign backgrounds, the more likely they are liars. It's very simple to register a company in Taiwan Province, Hongkong, Korean, Japanese and French. Don't trust these so-called international chain institutions.

8. Money-circling companies that invite celebrities to speak for them: Stars are well-known and influential, and public figures have high credibility. However, some money-circling companies just use the public's trust to make stars tell lies, perjure themselves and make false advertisements for junk products, which makes consumers suffer both economic and psychological losses. Many stars become accomplices of junk products and collude with fake and fake enterprises to harm consumers.

9. Follow-up service is zero: when you consult in the early stage, people in the investment promotion department will say: We provide a full set of support, including staff training, publicity planning, sales planning, sales training, product knowledge training and a series of trainings. In fact, all this training is just a dead letter. Anyway, your joining fee and down payment have been paid.

Extended information:

Article 11 of the Regulations on the Administration of Commercial Franchise stipulates that franchise contracts shall include the following main contents:

(1) Basic information of franchisers and franchisees;

(2) the content and duration of franchising;

(3) the types, amounts and payment methods of franchise expenses;

(4) the specific contents and ways of providing services such as business guidance, technical support and business training;

(5) Quality, standard requirements and guarantee measures of products or services;

(6) promotion and advertising of products or services;

(7) the protection of consumers' rights and interests and the assumption of compensation liability in franchising;

(8) Alteration, rescission and termination of franchise contract;

(9) liability for breach of contract;

(1) dispute resolution;

(11) Other matters agreed by the franchisor and the franchisee.

However, in practice, such situations often occur:

1. The brand holds the universal template contract, and the franchisee has little room for negotiation and maneuver. In fact, the contract should be reached by both parties through consultation, and the franchisee does not only have the right to sign and agree.

2. The terms of the contract are unclear, and franchisees have no way to complain.

Reference: Baidu Encyclopedia/