Jordan's Logo has been separated from Nike by half and has become its sub-brand logo. Jordan's early dunk was also a must. When designing logo, he thought of using his dunk silhouette. So Jordan took off and dunked in place, and was photographed to make a logo.

Jordan himself said that it was more like a ballet action, but it was this stretching action that earned him the reputation of "flying man". Now it can become one of the most successful sports brands, and this logo also has a credit.

Detailed introduction:

1984, Jordan took a picture of a flying man for Life magazine. At this time, Jordan didn't sign any brands, and he was wearing NB shoes. 1985 Jordan once again posed as a trapeze in Nike shoes.

1988 Nike designer tinker hatfield was inspired by the photos of the trapeze, and the trapeze logo was born and applied to the trapeze Jordan 3.

Jordan's personal logo is the most successful and classic logo in NBA history. It is not only Jordan's personal exclusive Logo when he was a player, but also a very important sub-brand logo of Nike after retirement. It is said that Jordan owns 65,438+00% of this logo.