On August 19, Tencent Technology (Shenzhen) Co., Ltd. added multiple pieces of trademark information, including multiple trademarks for "WeChat Kids Edition" and "WEIXIN FOR KIDS". The international categories involved include educational entertainment, scientific instruments, website services, etc.

According to previous media reports, WeChat is currently developing a children’s version of WeChat, which has now entered the internal testing stage.

This new news on WeChat has aroused heated discussion among netizens. Weibo has over 230 million followers. Some netizens expressed their desire to use it, saying that it would provide more choices and that the children's version of WeChat should be simpler and have fewer advertisements. Some people think this is necessary. "If the children's version cannot log in to Honor of Kings or register related game accounts, it is not bad."

Extended information

Tencent may enter Children's market

There are 250 million children under the age of 15 in my country, which is a very large market. According to the interpretation of the 2019 population data from the National Bureau of Statistics, at the end of 2019, the country's population aged 0 to 15 years was 249.77 million, accounting for 17.8% of the total population.

Previously, children’s watches solved this pain point for the social and safety needs of younger groups, and as the number of younger groups increases, the related needs are also increasing. According to Jiguang Big Data, as of February 2019, the number of users of children’s smart watch apps reached 46.3 million, an increase of nearly 50% compared with the same period last year.

BBK Little Genius Watch is the leader among them. Xiaocai Tian's shipments reached 1.076 million units in 2015 and 3.604 million units in 2016, with shipments increasing by 234.9% year-on-year. In 2018, shipments were 21.67 million units, and in 2019, shipments were 6.045 million units. Xiaocai Tian launched its flagship product Z6 in July 2019. Sales exceeded 10 million yuan within one hour of its launch. It is rare for the children's watch industry to see such a lively scene.

It is reported that the watch has basic functions such as positioning and making phone calls, as well as video calls, social networking, sports step counting, etc., and is gradually becoming more secure, entertainment and healthy.

Therefore, the WeChat children's version that Tencent may launch this time will inevitably make people think of whether Tencent wants to cross-border and enter the younger age group.

The Paper - Is the WeChat children’s version coming? ! Tencent is revealed to be applying for a trademark